Advanced Bionics Announces TÜV Approval of Naída CI Q90 EAS

-- The World’s Newest, Most Advanced Electro Acoustic Stimulation (EAS) System Receives Regulatory Approval for Commercial Release in Europe --

VALENCIA, Calif.--()--Advanced Bionics (AB), a global leader in cochlear implant technology and a company of the Sonova Group, announced today that the new Naída CI Q90 EAS received TÜV approval for distribution in Europe. With the arrival of this new product, now more than ever, cochlear implant recipients have access to the combined technologies of AB and Phonak, the innovation leaders in cochlear implants and hearing instruments.

The new Naída CI Q90 EAS has been developed for those who can benefit from hearing aid amplification of their natural hearing in combination with electrical stimulation through a cochlear implant. Available for the first time, the system’s technology delivers in one device the processing power of AB’s proven cochlear implant innovations together with Phonak’s world-renowned expertise in amplification for more natural sound and a better hearing experience.

The Naída name has always represented the best hearing solutions for people with significant hearing loss. It also stands for AB and Phonak innovations combining together to create the most advanced technology. The new Naída CI Q90 EAS takes this one step further by delivering simultaneous electrical and acoustical stimulation for cochlear implant recipients with residual hearing in the lower frequencies.

“AB and Phonak are both part of the Sonova Group. This gives recipients access to Phonak technologies used by millions of people across the world,” said Hansjuerg Emch, President of Advanced Bionics and Group Vice President of the Sonova Medical Division where AB resides. “We are the only cochlear implant company that can innovate alongside Phonak, bringing the industry’s brightest minds together. The new Naída CI Q90 EAS is a true collaboration of what we both do best—develop unique solutions that deliver an unmatched hearing experience.”

The Naída CI Q90 EAS offers a truly integrated electro acoustic hearing solution in addition to many of the popular features delivered with the Naída CI platform:

  • Powerful acoustic Phonak receiver attaches directly to the Naída CI Q90 sound processor
  • Available for use with the industry’s largest selection of wireless connectivity accessories for phone calls and media streaming from devices by Apple®, Samsung®, Nokia® and other leading brands
  • Compatible with AB ClearVoice™* and Phonak UltraZoom speech enhancement technologies for improved understanding in noise
  • Fast, easy programming within AB’s signature SoundWave™ fitting software
  • New AB-Phonak fitting feature designed to align sound from a hearing instrument and a cochlear implant

“We’re very excited about this new hearing innovation that delivers a combined solution from AB and Phonak in one device,” said Mark Downing, Director of Product Management and Surgical Support at Advanced Bionics. “Recipients who can benefit from hearing with a hearing aid and a cochlear implant in the same ear can now enjoy these advanced technologies working together from the leading innovators in both categories.”

Product availability will be limited and will vary by region. Contact your AB representative to learn more about availability in your area.

For more information about the Naída CI Q90 EAS or Advanced Bionics, contact a local AB representative or visit

About Advanced Bionics

Advanced Bionics is a global leader in developing the most advanced cochlear implant systems in the world. Founded in 1993 and a subsidiary of the Sonova Group since 2009, AB develops cutting-edge cochlear implant technology that allows recipients to hear their best.

AB offers the most sophisticated cochlear implant system on the market, the HiResolutionBionic Ear System, with five times more sound resolution than its competitors, designed to help recipients hear in noisy settings and enjoy the full dimensions of music.

With sales in over 50 countries and a proven track record for developing high-performing, state-of-the-art products, AB’s talented group of technologists and professionals from all over the world are driven to succeed, work with integrity and stay firmly committed to quality.

To learn more about AB and its innovative cochlear implant technology, please visit

Apple® is a registered trademark of Apple Inc.
Samsung® is a registered trademark of Samsung Electronics Co, Ltd.
Nokia® is a registered trademark of Nokia Corporation.

*Not approved for pediatric use in the United States.


Advanced Bionics
Cheryl Garma


Advanced Bionics
Cheryl Garma