LONDON--(BUSINESS WIRE)--Global online fashion retailer boohoo has selected Visual IQ, the leading cross channel marketing attribution software company, to provide marketing attribution management solutions across TV and digital channels in support of its 2015 growth initiatives.
As one of the fastest growing international e-tailers, boohoo leverages a number of traditional, digital and mobile channels to connect with consumers. Boohoo recognised Visual IQ as a valuable partner to boost its ability to track and measure the effectiveness of its overall marketing mix in driving new and repeat purchases, and build on its marketing success to date. Visual IQ will provide boohoo with insight into how its multiple online, offline and mobile marketing channels and tactics work together to drive sales, and advise where to best allocate spend to improve its return on investment.
"Jamie Hughes, boohoo Marketing Analyst, commented: “We selected Visual IQ for its impressive data management and cross-device capabilities, and the unique, multi-dimensional approach it takes to marketing attribution. Partnering with Visual IQ will deliver tangible benefits to our business by providing an unprecedented view of our consumers’ path to purchase."
Boohoo has retail sites and operations in 12 international territories including the UK, Australia, North America and Scandinavia. The retailer will employ Visual IQ’s full IQ Intelligence Suite of cross channel marketing intelligence software products to achieve strategic and commercial advantage across all territories.
Vanessa Tadier, European General Manager at Visual IQ, added: “We are delighted to be working with boohoo to optimise its multi-channel marketing strategy. We are committed to providing the very best platform for brands to understand the effectiveness of their cross channel marketing performance and positively influence future marketing decisions.”
About Visual IQ
Visual IQ produces the world’s most powerful cross channel marketing attribution software products. As a pioneer in the space, the company has been offering products since 2006. Its SaaS-based IQ Intelligence Suite reveals cross channel performance insights hidden deep within companies’ marketing data, providing actionable recommendations and optimised media plans to improve marketing effectiveness. These recommendations enable marketers and agencies to adjust their advertising strategies and tactics to significantly increase marketing ROI across their entire marketing mix – both online and offline. The functionality behind these products combines a powerful, user-friendly interface with multi-dimensional fractional attribution science and predictive analytics that clearly and accurately show marketers where opportunities exist for improvement.
Visual IQ was named a leader in cross channel attribution in 2014 by a leading market research firm, won The Drum’s 2015 Digital Trading Award for Best Attribution Solution, won the 2014 ASPY Award for Best Data or Analytics Solution, and was a finalist in the Digital Analytics Association Excellence Awards in 2013, 2014 and 2015. The company is a member of the Advertising Technology, Data, Public Policy and CFO Councils of the IAB, as well as on the Standards Committee of the Digital Analytics Association.
Boohoo designs, sources, markets and sells own brand clothing, shoes and accessories through the www.boohoo.com website to 16-24 year old consumers in the UK and globally. Boohoo is a lifestyle driven, online destination for young, fashion conscious women and men, offering customers access to the latest, on-trend fashions across a range of boohoo branded, value orientated products, sold through aspirational imagery. Founded in 2006, boohoo.com has grown rapidly, developing a brand identity and an international online proposition and now has over 3 million active customers, with approximately 140,000 new customers registering on the website per month.