BUENOS AIRES, Argentina--(BUSINESS WIRE)--McDonald’s customers in four Latin American countries are getting a little richer with each McCombo they buy.
Arcos Dorados, the world’s largest McDonald’s franchisee, is offering customers at its McDonald’s restaurants in Argentina, Chile, Uruguay and Peru a total of more than 10 million in promotional “Billetazo” currency notes. Each customer buying a McCombo will receive an instant win Billetazo note, which can be redeemed for a discount on a future purchase at McDonald’s.
Billetazos can be used individually or can be combined for higher value at McDonald’s restaurants and AutoMac drive-thrus. The notes can be redeemed either as partial or full payment through June 30, 2015.
“Each McDonald’s customer who buys a McCombo will walk away a winner, and have some fun along the way,” said Raúl Mandía, Vice-President of Marketing at Arcos Dorados.
The Billetazos promotion is now underway, with Arcos Dorados offering a total of 8 million Billetazos in Argentina, 2 million in Chile, 1 million in Uruguay and 450,000 in Peru. This is the first time Arcos Dorados is offering the Billetazo promotion in Latin America, providing a large number of customers with the satisfaction of an instant win.
About Arcos Dorados
Arcos Dorados is the world’s largest McDonald’s franchisee in terms of systemwide sales and number of restaurants, operating the largest quick service restaurant (“QSR”) chain in Latin America and the Caribbean. It has the exclusive right to own, operate and grant franchises of McDonald’s restaurants in 20 Latin American and Caribbean countries and territories, including Argentina, Aruba, Brazil, Chile, Colombia, Costa Rica, Curaçao, Ecuador, French Guyana, Guadeloupe, Martinique, Mexico, Panama, Peru, Puerto Rico, St. Croix, St. Thomas, Trinidad & Tobago, Uruguay and Venezuela. The Company operates or franchises 2,119 McDonald’s-branded restaurants with over 95,000 employees serving approximately 4.3 million customers a day, as of March 31, 2015. Recognized as one of the best companies to work for in Latin America, Arcos Dorados trades on the New York Stock Exchange (NYSE:ARCO). To learn more about the Company, please visit the Investors section of our website: www.arcosdorados.com