NEW YORK--(BUSINESS WIRE)--BrightLine, the leading provider of interactive video ads on TV, released the industry’s first ever set of OTT benchmarks for interactive video ads for Q1 2015. The results outstrip interactive ad performance on desktop and mobile, and reinforce the role of engagement on the most influential screen - television.
Interactive Video on Connected TV Delivered:
- Ad View to Completion: 98%
- CTR (rate viewers click to engage with brands): 1.77%
- Average Time Spent: 0:48
- Long-form Video Completion Rate: 65%
Unlike mobile and desktop, interactive video ads on OTT are 100% viewable. It is being successfully leveraged by CPG, Auto, Financial, Entertainment, Retail, and Travel sectors taking advantage of BrightLine’s UXTV ad products to amplify branded video and social conversations, localize messaging for store locales and deals, and engage consumers with broader product portfolios than would otherwise fit in a :30.
“It’s not surprising that marketers are adopting interactive video ad products for OTT – with all the effort and energy put into finding the right audience, and crafting the 30-second message that successfully captures audience attention, it’s the logical next step to offer the opportunity to take action and engage deeper,” said Rob Aksman, Chief Experience Officer.
BrightLine is the leading interactive ad solution for connected TV, with the only ad products, ad server, and analytics dashboard architected exclusively for connected TV and OTT services. BrightLine’s solution suite allows marketers to further enhance premium CTV/OTT advertising with interactivity including long-form video, localized dynamic content (store/dealer locators, local pricing), social engagement with Facebook, Twitter, and Instagram, and a host of other interactive options that extend ad encounters beyond 15 or 30 seconds. Clients already working with BrightLine to enhance their TV advertising include AMEX, The Home Depot, Estee Lauder Companies, GM, Unilever, Nat Geo, and others, with reach spanning over 80 of the top apps across all major CTV devices, including Roku, Amazon Fire TV, and Samsung Smart TVs.