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The release reads:
AISLE411 LAUNCHES NEW “SHOPS” MOBILE APP TO CONNECT ONLINE-TO-OFFLINE SHOPPING WITH LOCAL PRODUCT SEARCH AND INDOOR LOCATION AND MAPPING
App Allows Users to Pinpoint Exact Product Location in over 200,000 Retail Stores
In-store retail navigation leader Aisle411 (Aisle411.com) has released its new local search-focused Shops mobile application on iOS and web that helps shoppers find more than 2 million unique consumer products in more than 200,000 retail stores across the U.S.
A partner in Google’s Project Tango and providing in-store mapping and navigation for major retailers like Toys R’ Us, Walgreen’s, Hy-Vee and Marsh supermarkets and The Home Depot, Aisle411’s new Shops app allows consumers to quickly find product locations across the U.S., displays which nearby retailer carries the product, gives directions to that store through Apple Maps integration on iOS and Google Maps integration on the web, store hours of operation and telephone numbers, and through Aisle411’s indoor mapping and mobile search – the ability to pinpoint where the product lies on the exact shelf location in the more than 14,000 Aisle411 partner retail locations.
“The Shops app by Aisle411 showcases how online to offline optimized product data can help connect shoppers locally to the products they want to buy in an elegant and easy-to-use mobile solution,” said Aisle411 CEO Nathan Pettyjohn. “Eighty percent of shoppers use smartphones in the purchasing process and more than 90 percent of retail purchases are still made in a brick-and-mortar store. Aisle411’s location data platform connects mobile shoppers to in-store products and purchases that, over the next few years, will influence how billions of dollars are spent in stores.”
Aisle411 has developed a Value Creation Model (VCM) that calculates the value generated by in-store location platform. Aisle411’s VCM indicates that retailers can expect to see between 5-11% net margin improvement on shoppers who use the Aisle411 system vs. not. In 2014, one national retail customer of Aisle411 offered Mobile Deal Maps, allowing shoppers to select and map a list of all the deals they wanted in-store. The result was an average ticket increase of 34% by the “Mobile Deal Mappers” vs. the average shopper ticket.
“What we’re seeing is that by removing friction in the buying process for shoppers in-store, our solutions can drive the discovery of special offers and increase the conversion of those offers by making it easy to find and buy the product,” Pettyjohn added.
Headquartered in St. Louis, Missouri and founded in 2008, Aisle411 is a market leader in providing a product location data platform. Aisle411 provides a comprehensive local and in-store search and navigation solution for consumers, and shopper marketing analytics for retailers and brands. Aisle411’s proprietary system collects, organizes and monetizes retailers’ product inventory location data and enterprise software space planning systems and store maps, providing an omni-channel data platform that meets the scalability demands of leading retailers and CPG brands. Additional information is available at www.Aisle411.com.