PALO ALTO, Calif.--(BUSINESS WIRE)--Magnet Systems, Inc., an enterprise mobile platform provider, today introduced Magnet Message – a full-featured Apache open source solution that allows developers to build messaging into any iOS, Android or hybrid mobile application. Magnet Message helps companies improve interaction with employees and customers with more targeted and relevant mobile experiences.
“Messaging is clearly the killer feature for mobile apps but the enterprise has been left hanging with little ability to develop the mission-critical and rich experiences users need,” said Alfred Chuang, founder and CEO of Magnet Systems. “Our open source messaging solution gives developers the freedom, control and operational flexibility to fully integrate messaging into a wide range of mobile apps with tremendous ease.”
Magnet Message provides the industry’s most robust set of functionalities right out of the box, including push messaging, in-app chat, rich message payloads, message delivery confirmation, and publish-subscribe capability. Developers are utilizing Magnet Message to build messaging into apps for such purposes as loyalty programs, fraud alerts and marketing campaigns for industries like financial services, retail and manufacturing.
“Many mobile apps today require rich messaging,” said David Eads, founder of Mobile Strategy Partners. “Magnet Message streamlines writing powerful and secure mobile apps so we can focus on innovation in mobile banking rather than underlying infrastructure.”
“A new software delivery model is emerging based on open source development,” said Chuang. “Magnet needs to ensure barriers for building intuitive, responsive and interactive apps are removed. The only way enterprises will thrive in the shift to mobile is if they are in the driver’s seat.”
Developers who want to download Magnet Message and find sample apps built with the platform, can visit www.magnet.com/developers.
About Magnet Systems
Magnet Systems Inc., a Palo Alto-based company, powers the next-generation of enterprise mobile apps with software, infrastructure and tools to build enterprise-grade mobile apps that meet the expectations of users today and the demands of tomorrow.