DUBLIN--(BUSINESS WIRE)--Research and Markets (http://www.researchandmarkets.com/research/4zhs2l/youth_mobile) has announced the addition of the "Youth Mobile Financial Services" report to their offering.
A digital revolution is occurring in financial services today, attracting investment in financial technology ventures at levels not seen since the dot com era.
The driving force behind these changes is the Millennial generation (also known as Generation Y). These are young consumers, aged 18 to 34, who do not know a life without mobile phones and PCs and who will form the largest proportion of the economically active population within the next few years.
Traditional financial institutions have been slow to respond to the unique needs of this audience and to bring innovation through mobile services. This has led to market entry by players from outside the sector.
Successful mobile financial services rely on communications, technology and financial expertise coming together to meet the requirements of the consumer. By seeking to address the changing needs of the most influential consumers, operators will be well-placed to determine their own strategy and role in this regard.
Key Topics Covered:
3 Who are the Millennials?
3.2 Needs and Attitudes
4 Youth Financial Services Providers
4.2 Banks and Payment Companies
4.3 Internet/Technology Businesses
4.4 Fintech Start-ups
5 MNO Financial Service Initiatives
5.2 Hosted Services for Banks
5.3 Direct Carrier Billing
5.4 Mobile Money
- American Express
- BPCE Group
- Overseas-Chinese Banking Corporation
- Visa Europe
For more information visit http://www.researchandmarkets.com/research/4zhs2l/youth_mobile