DUBLIN--(BUSINESS WIRE)--Research and Markets (http://www.researchandmarkets.com/research/krms6f/reducing) has announced the addition of the "Reducing Churn-Part 3: Customer Experience" report to their offering.
This is the third report in a series addressing churn reduction. In the earlier MWP report Reducing Churn-Part 1: Best Practice Overview (October 2014) we looked at best practice strategies deployed by operators around the world to reduce churn.
These strategies may be broadly grouped as follows:
- Using Big Data analytics and contextual real time marketing campaigns to address churn;
- Improving the End-to-End customer experience to address the root causes of churn;
- Using value added services to increase customer stickiness.
The second MWP report Reducing Churn-Part 2: The Indian Market (December 2014) explored how the Indian mobile industry as a whole has reduced churn rates and also how Indian operators are using sophisticated data analytics and contextual marketing for churn reduction.
For this report, we take a closer look how end-to-end customer experience management can successfully reduce churn. We focus on what best practice customer experience management requires and we look in detail at the successful Customer First Strategy, launched by TELUS in Canada in 2010 and still going strong today.
Key Topics Covered:
4 Customer Experience Management
5 The TELUS Story
6 Conclusions and Recommendations
- Virgin Mobile
For more information visit http://www.researchandmarkets.com/research/krms6f/reducing