NEW YORK--(BUSINESS WIRE)--GfK expertise and research will be featured in ten sessions at the 2015 American Association for Public Opinion Research (AAPOR) Conference, the leading event for public opinion and survey research professionals. GfK posters and presentations will cover topics from voter models to online surveys and mobile research, and will include presentations by the American Legacy Foundation, RTI International, and Strategic Business Insights (SBI) using GfK data.
The AAPOR event, whose theme is “A Meeting Place,” will run from May 14 to the 17th in Hollywood, Florida. Over 1,000 research professionals attended last year’s AAPOR conference.
Click here for a list of GfK’s 2015 AAPOR conference presentations and paper authors
Kicking off GfK at AAPOR, Chuck Shuttles (VP, Custom Media Panels) will moderate the ResearchHack 2.0 challenge, which spotlights new research methodologies. The challenge begins at 12 noon on May 14.
GfK experts* and/or data will also be featured in the following sessions:
- 4PM: Mansour Fahimi (SVP, Sampling Statistics, Chief Statistician) -- “Public Opinion Research in the 21st Century: Scientific Surveys Based on Incomplete Sampling Frames and High Rates of Nonresponse”
- 1:45PM: Annie Weber (Managing Director, Government & Academic / Public Affairs & Corporate Communications) and Randall K. Thomas (VP, Online Research Survey Methods) – “New Entrances for Exit Polls: Comparing Voter Response in Pre-Election Online Surveys to Traditional Exit Polling”
* only presenters are listed here; click here for a full list of GfK authors
- 4:15PM: Randall K. Thomas – “Beyond the Yes-No Grid: Expanding Consideration of Events Leads to Higher Endorsement ”
- 8AM: Jennifer Cantrell (Director, Research & Evaluation, American Legacy Foundation) – “Luck of the Draw: A Comparison of Probability-based Samples for Youth”
- 10AM: Frances M. Barlas -- “The Mobile Influence: How Mobile Participants Affect Survey Results”
- 10AM: Frances M. Barlas – “Purposefully Mobile: Experimentally Assessing Device Effects in an Online Survey”
- 10AM: Robert Benford (VP, Sampling Statistics) – “The Choice Is Yours: Comparing Alternative Likely Voter Models within Probability and Non-Probability Samples”
- 1PM: Michael Bostwick (Statistician, RTI International) – “Fit for Purpose: An Enhanced Quality Perspective for the National Internet Flu Survey”
- 1PM: Larry Cohen (Vice President, SBI) and Randall K. Thomas – “Dead or Alive: Use of an Alternative Incentive for Improving Survey Response”
- 2:15PM: Randall K. Thomas – “What They Can’t See Can Hurt You: Improving Grids for Online Surveys on Mobile Devices”
GfK is the trusted source of relevant market and consumer information that enables its clients to make smarter decisions. More than 13,000 market research experts combine their passion with GfK’s long-standing data science experience. This allows GfK to deliver vital global insights matched with local market intelligence from more than 100 countries. By using innovative technologies and data sciences, GfK turns big data into smart data, enabling its clients to improve their competitive edge and enrich consumers’ experiences and choices.