Catch the Programmatic Wave With Rocket Fuel’s New Playbook

New Guide Offers Practical Insights & Strategies to Drive Programmatic Marketing Performance Across All Channels

REDWOOD CITY, Calif.--()--Rocket Fuel (NASDAQ:FUEL), a leading programmatic marketing platform provider that uses artificial intelligence (AI) at Big Data scale to optimize marketing ROI for global agencies and enterprise marketers, today announced its Guide to Programmatic Marketing, a must-have for all marketers to capitalize on the opportunity to extend programmatic in all facets of marketing and drive improved business outcomes.

“Rocket Fuel pioneered programmatic advertising, with its innovative application of AI and Big Data to optimize ad campaigns and deliver tangible business results,” said Rhonda Shantz, Vice President of Marketing, Rocket Fuel. “We are now driving the next wave of innovation as programmatic extends to the entire marketing cycle and to new media like programmatic TV, the Internet of things, and digital place-based media – bringing greater measurement and ROI to all phases of the marketing cycle. Our guide is an essential playbook, offering marketers practical insights and strategies to help them successfully deliver against business goals with leaner budgets and higher expectations. It also highlights how to fundamentally build better connections with target audiences on an individual, not segmented, level.”

In a study Rocket Fuel recently commissioned with Forrester, 81% of marketers reported needing a better way to manage their data to achieve deeper consumer engagement and personalized marketing goals. Programmatic allows the marketer to have a one-to-one conversation with their audience, coordinating messaging as consumers move across multiple devices and through all phases of the marketing cycle. Rocket Fuel’s programmatic marketing approach extends across all phases of the marketing lifecycle, offering a unified, real-time connection between planning, activation and insight to influence customer behavior and drive optimal performance results.

Rocket Fuel’s Guide to Programmatic demonstrates how programmatic marketing drives real results—in some cases as high as 229% higher ROI for agencies1 than other programmatic solutions. The report details how marketers can:

  • Leverage machine learning to move customers down the funnel for higher conversions
  • Reach each person differently in the same household
  • Identify new conversion opportunities based on look-a-like behavior
  • Increase foot traffic in stores
  • Reach and nurture rich offline customer profiles online

For a copy of Rocket Fuel’s Guide to Programmatic, please visit

A webinar on the Guide to Programmatic Marketing will also take place on Thursday, June 3 at 11 a.m. PST. It will be hosted by Rocket Fuel’s Vice President of Marketing, Rhonda Shantz, who will showcase real-world examples of how marketers and agencies can drive optimal business outcomes via programmatic marketing.

To register for the webinar, please visit

About Rocket Fuel

Rocket Fuel combines the science of Artificial Intelligence with the scale of Big Data to improve the effectiveness of programmatic marketing. Customers trust Rocket Fuel's Marketing That Learns® to achieve brand and direct-response objectives in diverse industries across North America, Latin America, Europe, and APAC. With the acquisition of marketing technology firm [x+1] in September of 2014, Rocket Fuel now offers a complete programmatic marketing platform for the world's most innovative, always-on marketers. The platform includes data management, programmatic media-buying, site optimization, and predictive analytics capabilities that extend across a marketer's paid and owned channels, and personalize every customer interaction. Rocket Fuel operates in more than 20 offices worldwide and trades on the NASDAQ Global Select Market under the ticker symbol "FUEL." For more information, please visit or call 1-888-717-8873.

1 Forrester Total Economic Impact Study for Rocket Fuel, Jon Erickson, March 2013


Rocket Fuel
Kenya Hayes, 650-481-6178

Release Summary

Rocket Fuel today released a Guide to Programmatic Marketing, for all marketers to capitalize on the opportunity to extend programmatic in all facets of marketing & drive improved business outcomes.


Rocket Fuel
Kenya Hayes, 650-481-6178