REDWOOD CITY, Calif.--(BUSINESS WIRE)--Rocket Fuel (NASDAQ:FUEL), a leading programmatic marketing platform provider that uses artificial intelligence (AI) at Big Data scale to optimize marketing ROI for global agencies and enterprise marketers, today announced a contract extension of the company’s alliance with Cyber Communications Inc. (CCI) that originally began in 2012. CCI is Japan's largest digital-marketing company and a wholly-owned subsidiary of Dentsu. CCI offers the most comprehensive advertising solution in Japan with a full range of advanced digital marketing solutions for media buying, planning, execution, and measurement to more than 600 advertising agencies and over 1500 publishers.
According to eMarketer, advertisers in Japan will spend $9.70 billion on digital ads in 2015, and $37.06 billion on ads across all media a recent IDC report found that Japan is the second largest real-time Bidding (RTB) market, with the United States ranking first.
CCI will continue to use Rocket Fuel’s DSP as its primary platform, and Rocket Fuel will continue to partner with CCI as its trusted channel partner in Japan.
“We’re very proud of the results CCI achieved using Rocket Fuel, and we see this partnership as a model for our strategic alignment,” said Monte Zweben, Interim CEO of Rocket Fuel. “Over the past year, CCI experienced 140% growth in delivering high-performing Rocket Fuel-powered media campaigns to clients.
Our DSP is built on a foundation of machine learning that offers continuous campaign optimization and improved performance for agencies to offer their clients. This strategy offers added value to agencies and marketers as they allocate media spend across channels, and leverage insights to shape future campaigns.”
As Richard Frankel, Founder and President at Rocket Fuel, further noted about the company’s growing presence in Japan: “With double-digit growth in digital ad spend projected to continue in Japan, our strategic alliance with CCI allows Rocket Fuel the opportunity to deepen our footprint in Japan and enable agencies, brands, and publishers to achieve optimal performance and ROI.”
About Rocket Fuel
Rocket Fuel combines the science of Artificial Intelligence with the scale of Big Data to improve the effectiveness of programmatic marketing. Customers trust Rocket Fuel's Marketing That Learns® to achieve brand and direct-response objectives in diverse industries across North America, Latin America, Europe, and APAC. With the acquisition of marketing technology firm [x+1] in September of 2014, Rocket Fuel now offers a complete programmatic marketing platform for the world's most innovative, always-on marketers. The platform includes data management, programmatic media-buying, site optimization, and predictive analytics capabilities that extend across a marketer's paid and owned channels, and personalize every customer interaction. Rocket Fuel operates in more than 20 offices worldwide and trades on the NASDAQ Global Select Market under the ticker symbol "FUEL." For more information, please visit http://www.rocketfuel.com or call 1-888-717-8873.