Gaia Herbs Launches Pioneering Evolution of MeetYourHerbs® Traceability Platform

Leader in Organic Herbal Supplements Enables Consumers to Engage with Their Herbs Like Never Before

BREVARD, N.C.--()--Gaia Herbs™, the leading herbal brand in North America, extends an invitation to meet your herbs like never before with the newly expanded iteration of the company’s groundbreaking online herb transparency platform. MeetYourHerbs®, which is the only website of its kind in the Natural Products Industry, continues Gaia’s commitment to traceability and accountability, encouraging visitors to explore the scientific analysis, validation methods and seed-to-shelf rigor administered to ensure the purity, integrity and potency of every product. First-of-their-kind features and robust visual components provide a rich, interactive user experience and an immersive look at the vibrancy, passion and wonder of each herb outside the bottle.

The new MeetYourHerbs®, which improves upon the original version launched in 2010, features a dynamic, welcoming interface, allowing guests to connect with nature and experience the herbal process from seed to shelf. Complete with interactive maps of Gaia’s certified organic farms in the US and Costa Rica, visitors can explore each growing season through videos from Gaia founder Ric Scalzo, along with striking images and stories of the herbs, as they exist in nature. Additionally, visitors are invited on a journey through the growing and production processes, meeting the people and passion behind each harvest. The site encourages visitors to take a deeper dive into their herbs, with access to every test and process that validates the efficacy of all products made by Gaia, a long-time leader in traceability, transparency and efficacy. MeetYourHerbs® also offers lifestyle tips and allows guests to share their herb stories while connecting with others.

MeetYourHerbs goes beyond trust to offer proof. By submitting the unique ID found on every product, visitors get a captivating look at how the herbs in a single batch were planted, cultivated and harvested. Alongside vivid imagery, traditional uses and structure-function statements for all herbs, the platform compiles test results and plant properties to provide guests with complete transparency and trust in their herbs. Visitors can explore certificates of safety and efficacy, providing further proof of Gaia’s commitment to purity, integrity and potency. Test results include raw material DNA validation, biomarker concentration levels and absence of microbes, pesticides and heavy metals.

“Our consumers are passionate about the safety and efficacy of the herbal products they consume,” said Ric Scalzo, Gaia Herbs Founder and CEO. “It’s not enough for us to say our herbs are pure. MeetYourHerbs® provides the proof and allows people to meet their herbs as we have stewarded the herbs to meet them.”

The new platform allows visitors to choose a variety of paths as they meet their herbs. Featuring a comprehensive library of Gaia’s herbs listed alphabetically, each ingredient is presented alongside a functional description and products that feature that herb. Additionally, guests can search a range of health concerns to locate complementary/suggested Gaia products. The versatility of MeetYourHerbs® reinforces Gaia’s commitment to stewarding sustainable relationships between plants and people. Visitors can also access MeetYourHerbs® from their mobile devices while in a store to access trustworthy information on herbal supplements.

Gaia Herbs products are available at national and independently owned health food stores across the U.S., as well as trusted online retail sites and at GaiaHerbs.com. To find a store near you, visit www.gaiaherbs.com/stores. For more information about Gaia Herbs and its organic and ecologically harvested herbal products, visit MeetYourHerbs.com.

About Gaia Herbs

Gaia Herbs is the leading herbal brand in North America with more than 200 liquid extracts, functional powders, teas, and patented Liquid Phyto-CapsTM. We cultivate health and well being by stewarding sustainable relationships between plants and people. Our steadfast dedication to quality and integrity is unparalleled and meticulously proven by science, including pioneering DNA validation models for each herb. We use only organic methods to cultivate more than 6.5 million plants each year on our farms in the United States and Costa Rica, and that same organic approach continues through manufacture using patented technology to achieve the highest efficacy of each herb, validated by our scientists throughout the process. This method of purity, integrity and potency, and our seed to shelf commitment, ensures the highest quality products and allows us to share complete transparency through MeetYourHerbs®, the industry’s only traceability program. Our desire to nurture healthy connections with nature extends beyond our herbs through GaiaCares, which champions environmental and social sustainability on our farm and worldwide.

Learn more at www.gaiaherbs.com and join in the conversation on Facebook, Instagram, Twitter, and Pinterest.

*These statements have not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure or prevent any disease.

Contacts

Rachel Kay Public Relations
Amanda Harding, 929-226-7089
Amanda@RKPR.net
or
Gaia Herbs
Erin Webb, 828-393-3491
ehw@gaiaherbs.com

Release Summary

Leader in Organic Herbal Supplements Enables Consumers to Engage with Their Herbs Like Never Before

Contacts

Rachel Kay Public Relations
Amanda Harding, 929-226-7089
Amanda@RKPR.net
or
Gaia Herbs
Erin Webb, 828-393-3491
ehw@gaiaherbs.com