WebLinc Partners With Listrak, Adding Omnichannel Personalization to its Commerce Platform

Integration Provides Fast-Growing Retailers with Shopper Insights that Power Sophisticated, Relationship-Building, Omnichannel Campaigns

PHILADELPHIA--()--WebLinc, the commerce platform provider for the fastest growing online retailers, today announced that it has partnered with Listrak, the only marketing automation platform providing email, personalization and retargeting specifically tailored for retailers. This strategic partnership and pre-integration of Listrak into the WebLinc commerce platform gives WebLinc clients easy access to an industry-leading marketing automation tool that can help them build better relationships with customers and grow incremental revenue.

Whether consumers are shopping in a store, on a computer or on a mobile device, they increasingly expect an experience that’s tailored to them. Delivering on that expectation can make a significant difference in building and maintaining strong relationships that result in greater customer lifetime value. For example, recent research conducted by Harris Poll for Listrak found that 80 percent of shoppers are swayed by personalized email campaigns. The survey also found that 71 percent of consumers find it helpful when emails are based on products they looked at online, but didn’t purchase.

“Personalization across channels is now essential to building loyal customer relationships. Having spent nearly two decades delivering technology that helps retailers connect more deeply with their customers, we understand that better than anyone,” said James Williams, director of global channel sales at Listrak. “By partnering with WebLinc and giving their clients easy access to the Listrak platform, we’ll be able to help the fastest growing retailers accelerate that growth further.”

Listrak’s platform offers analytics technology that enhances campaign performance, shopping cart abandonment solutions that help recoup lost revenue, post-purchase solutions to increase lifetime value and seamless integration across multiple platforms including email, mobile, social and more. WebLinc and Listrak have a growing list of shared clients including U.S. Polo Assn. and Jeffers Pet, and this pre-integration will help other online retailers leverage the power of both platforms more quickly.

“WebLinc and Listrak are cut from the same cloth. We’re both driven to continue innovating in the ecommerce space and have been helping retailers leverage the latest technology since the 1990s,” said Darren Hill, WebLinc’s CEO. “We’re focused on partnering with industry leaders that will strengthen the capabilities of the WebLinc commerce platform and improve operations for our clients. Partnering with Listrak will bring tremendous value to current and future clients by giving them the tools they need to build lasting customer relationships.”

About Listrak

Listrak is the only marketing automation platform designed distinctly for online and omni-channel retailers. Listrak is helping digital marketers create personalized interactions to reach, engage and convert their shoppers across email, mobile, social, display, web and in the store. The Listrak platform boasts a comprehensive set of retail-specific solutions that enhance promotional campaign performance, shopping cart and browse abandonment solutions that recoup lost revenue, post-purchase solutions to increase lifetime value and product recommendations to personalize every customer touchpoint across multiple channels and more. Listrak has more than a decade of digital marketing experience and works with leading U.S. retailers, including Stuart Weitzman, Robert Graham, giggle and The Grommet. For more information, visit http://www.listrak.com.

About WebLinc

WebLinc is the commerce platform provider for fast growing online retailers. WebLinc’s modern, agile technologies and strategic expertise empower companies running global, omnichannel commerce operations, and enable retailers to consistently outpace the competition. Based in Philadelphia with satellite offices in New York and Canada, WebLinc powers commerce sites for high-growth retailers including URBN brands Free People and Terrain, U.S. Polo Assn., Thomas Scientific, Jeffers Pet, Sanrio/Hello Kitty and many more. To learn more, visit www.weblinc.com, follow @WebLinc or call 215-925-1800.

Contacts

For WebLinc
fama PR
Mike Reilly, 617-986-5008
weblinc@famapr.com

Release Summary

WebLinc and Listrak announced a strategic partnership giving WebLinc clients easy access to Listrak's industry-leading marketing automation tool to help build better relationships and grow revenue.

Contacts

For WebLinc
fama PR
Mike Reilly, 617-986-5008
weblinc@famapr.com