LOS ANGELES--(BUSINESS WIRE)--Carroll Shelby International, Inc., (OTC: CSBI.PK) has launched a new website, http://www.shelby.com, that consolidates all Shelby organizations under its umbrella as part of its international expansion. On May 4, the websites for Shelby American, Carroll Shelby Licensing, Carroll Shelby Enterprises, Team Shelby, the Carroll Shelby Foundation and the online store were welded into a single site organized by topic rather than by company name.
“Our philosophy is to streamline processes and leverage the strengths of all the organizations within the Shelby family to boost the performance of the entire group,” said Joe Conway, Co-CEO of Carroll Shelby International. “For example, people visited the Shelby American site for information about our vehicles and Carroll Shelby Licensing website to learn how to become a licensee. Now visitors to shelby.com can select ‘Vehicles’ to view our high-performance lineup or click on ‘Foundation’ to read about our charitable efforts. Everything a person needs to know about Shelby is now available in a single, easy-to-use website.”
Over the past several years, the Carroll Shelby International board has been quietly restructuring, refining and expanding the company. The new website is a virtual representation of those successful efforts. Fifty years after Shelby American won America’s only sports car world championship, Carroll Shelby International is once again spreading globally.
“Shelby American has been an admired global brand ever since the team won the FIA World Championship in 1965,” said Neil Cummings, Co-CEO of Carroll Shelby International “With the decision by our partners at Ford Motor Company to take the fantastic new Mustang worldwide, we’ve been establishing mod shops, manufacturing agreements and new licensing programs around the world. We’re transforming Shelby from a multinational brand into a multinational corporation. Our new site, shelby.com, reflects that exciting change.”
While the new site is important from a strategic standpoint, it will also offer many benefits to a global audience that continues to grow its appetite for Shelby news and products.
“We simplified the public’s access to Shelby-related information and their ability to reach those who can help with questions or requests,” said Rich Sparkman, IT Director for Carroll Shelby International. “Along with the consolidation of our online presence, we changed all Shelby email addresses to use the ‘@shelby.com’ extension. This standardization of all users into a single domain will help the public reach us more easily. The result will be better customer service and easier access to information.”
About Shelby American, Inc., Carroll Shelby Licensing and the Carroll Shelby Foundation
Shelby American manufactures high-performance vehicles under the lineage of automotive manufacturing icon and entrepreneur Carroll Shelby. The company is involved in vehicle manufacturing, design and engineering projects under a license agreement with Carroll Shelby Licensing Inc. For more information, call (702) 942-7325 or visit www.shelby.com.
Shelby American is a subsidiary of Carroll Shelby International, Inc. Carroll Shelby founded his licensing company in 1988 and Carroll Shelby Licensing, Inc. is the exclusive holder of Shelby’s trademarks and vehicle design rights for all automotive products, which include some of the world’s most famous muscle cars and high-performance vehicles, including the car that brought home to the U.S. its first and only FIA World Manufacturers Championship in 1965, the Shelby Cobra Daytona Coupe. It also licenses Shelby-branded apparel, accessories and collectibles for all things automotive. For more information, call (310) 914-1843 or visit www.shelby.com.
The Carroll Shelby Foundation was created by legendary racer and automotive manufacturer Carroll Shelby. Headquartered in Gardena, Calif., the Foundation is dedicated to providing medical assistance for those in need, including children, educational opportunities for young people through automotive and other training programs and benefitting the Shelby Automotive Museum. For more information, visit www.shelby.com.
Safe Harbor Statement
The statements contained in this press release that are not purely historical, including statements regarding the Company’s expectations, hopes, beliefs, intentions, or strategies regarding the future, are forward-looking statements within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended. Actual results may differ materially from those expected because of various known and unknown risks and uncertainties, including, but not limited to, the continuing effects of the U.S. recession and global credit environment, other changes in general economic and industry conditions, the award or loss of significant client assignments, timing of contracts, recruiting and new business solicitation efforts, currency fluctuations, and other factors affecting the financial health of our clients. These and other risks are described in the Company’s most recent annual report on Form 10-K and subsequent reports filed with or furnished to the U.S. Securities and Exchange Commission. The forward-looking statements included in this press release are based on information available to the Company on the date hereof, and the Company assumes no obligation to update any such forward-looking statements.