SAN FRANCISCO--(BUSINESS WIRE)--StubHub, the world’s largest ticket marketplace and BandPage, the central profile that over 500,000 musicians use to engage and sell to hundreds of millions of fans, announced a partnership that will mark an unprecedented opportunity for musicians to be able to generate revenue on the ticket marketplace. The partnership will integrate offers from musicians’ BandPage profiles into StubHub, allowing musicians to sell VIP packages, merchandise and other offers within what is already one of the biggest catalogue of tickets for live events in the world.
Beginning in early May, the first merchandise and VIP offers by the likes of Switchfoot, George Clinton and OK Go will launch the pilot program of the integration, allowing musicians to directly generate revenue on the world’s largest ticket marketplace and reach tens of millions of their fans with highly relevant offers.
"Fans that are purchasing tickets are usually some of the most loyal and engaged fans out there," said Bruce Flohr, EVP and Chief Strategy Officer at Red Light Management and manager for Switchfoot. "Being able to offer them an upgraded experience like a VIP or merchandise at the moment they are checking out not only helps increase sales for musicians through a brand new channel, it helps improve the overall ticket purchasing and concert-going experience for these valued customers."
BandPage finds that online marketplaces typically have conversion rates that are as much as five times higher than what most artists see in their own online stores. This is explained by the reality that fans usually visit marketplaces with a direct intention to purchase specific items, such as tickets to a specific show, rather than just casually browsing. On average, this results in significantly higher conversion rates for online marketplaces than single destination online stores.
“It is five times more important for artists to have their offers displayed on StubHub compared to their own website,” said J Sider, Founder and CEO of BandPage. “BandPage’s goal is to generate billions of dollars of new revenue for musicians, so the next time artists are adding offers to their website, they should make sure that they add the offers to their BandPage so that the offers can be distributed to incredibly impactful places like StubHub.”
The partnership will provide opportunities for musicians to reach fans in the following ways:
- StubHub will show fans the available items for sale in musicians’ BandPage Stores as they proceed through the checkout flow on StubHub properties
- StubHub will also leverage their unique insights into musicians’ biggest fans and reach them directly through email with highly targeted offers
- BandPage will empower musicians with the ability to curate their profiles across StubHub, including StubHub Music, a new mobile concert discovery app for iOS that scans user’s iTunes and Spotify libraries to alert them when their favorite artists are performing at local venues
- Musicians will be able to control their profile picture, bio and more on these properties directly from their BandPage Profile
This partnership creates a more comprehensive end-to-end experience for music fans on StubHub, giving them convenient access to more than just the ticket for the live events that they want to attend. Many times fans are not aware of additional elements, such as VIP upgrades to their tickets, with which they can augment and enhance their concert going experience.
“StubHub’s partnership with BandPage creates the opportunity to give our users even more access to offers and content from the artists they love, and more importantly, for artists to gain real value from our platform,” said Geoff Lester, Head of Partnerships and Business Development for StubHub. “We think the potential for further artist engagement here is huge and look forward to the exciting opportunities that will come from this new relationship.”
With StubHub, music fans can buy and sell tickets to tens of thousands of sports, concert, theater and other live entertainment events. BandPage has created new ways for musicians to capitalize on the engagement they create online and is the only way for musicians to directly control the bios, photos, tour dates and store offers their fans see on Spotify, Google, YouTube, Shazam, iHeartRadio, VEVO, Rdio, Soundcloud, Live Nation, Xbox Music, LyricFind, Rhapsody, their website, Facebook profiles and more. Offers distributed by BandPage have the opportunity to tap into more than 150 million active music fans each month.
StubHub is the world's largest ticket marketplace, enabling fans the choice to buy and sell tickets to tens of thousands of sports, concert, theater and other live entertainment events on desktop, tablet or mobile, as well as the ability to discover local live music through its iOS app StubHub Music. Offering a superior fan experience at its core, StubHub reinvented the ticket resale market in 2000 and continues to lead it through innovation through numerous industry firsts, including the introduction of the industry’s first ticketing application, first interactive seat mapping tool and the first live entertainment Fan Rewards program. The market leader, StubHub is partners with major organizations and brands, including more than 60 teams in MLB, NBA, NHL, MLS and NCAA, plus ESPN, NBC Digital, AEG and Paciolan. Throughout North America and Europe, StubHub provides the total end-to-end event going experience that is the way ticket buying should be.
StubHub is an eBay company (NASDAQ: EBAY). For more information on StubHub, visit StubHub.com, Twitter.com/StubHub, Facebook.com/StubHub, or YouTube.com/StubHub.
BandPage is the central profile that more than 500,000 musicians use to engage and sell to hundreds of millions of fans across the largest music services in the world. The BandPage Platform and Marketplace powers musicians’ content and stores across Spotify, iHeartRadio, Shazam, Google, VEVO, Live Nation, Xbox Music, Rhapsody, LyricFind, Rdio, StubHub and more. Musicians can set up their BandPage Profile for free, which includes their music, tour dates, photos, bios, videos and store at: http://www.BandPage.com.