PHILADELPHIA--(BUSINESS WIRE)--WebLinc, the commerce platform provider for the fastest growing online retailers, today announced that The Mint Julep Boutique, a one-stop shop for all things related to women’s fashion, has re-launched its site on the WebLinc platform to drive sales through upgrades to its user experience, navigation, and checkout process. The new site, www.ShopTheMint.com, leverages responsive web design to address a significant growth in mobile traffic.
“We launched in 2012 on a lower-end platform that helped us get off the ground, but after a few years of rapid growth, the time was right to make a switch. With WebLinc’s track record of helping other fast growing and fashion-forward companies, we’ve had our eye on partnering with them for a while,” said Justin Lambert, CEO and founder of The Mint Julep Boutique. “We share a passion for staying ahead of the commerce curve – taking a mobile-first approach, tapping into data to help us better serve our customers, and tackling head-on opportunities for us to succeed on the front and back end.”
In addition to a well-designed mobile experience, The Mint Julep Boutique was focused on enhancing the front end by improving the site’s navigation and overall checkout process. The relaunch focused on better guiding customers from browsing on Mint Julep’s site or social channels to checking out, replacing a process that was too drawn out and contained steps that were out of order. WebLinc also implemented smarter navigation, and increased the number and relevance of product categories, sub-categories, and filters on the site.
With a focus on facilitating and managing the retailer’s impressive growth trajectory, WebLinc also made a number of other improvements, including SEO and SEM advancements. WebLinc upgraded The Mint Julep Boutique’s caching scheme and content delivery network to better handle sale and clearance events that inevitably draw a large spike in traffic and often result in site outages. Another aspect of the new site receiving a positive response from its customer base is entirely enhanced product images that are drastically larger, more vibrant and enable zoom-in capabilities.
A marketing and merchandising strategy previously implemented by The Mint Julep Boutique called Love It or Leave It, in which the consumer votes on product samples from vendors and is rewarded if that sample is chosen to be sold on the site, saw an increase in visitors after the relaunch. The product categories and image improvements made by WebLinc produced an immediate uptick in players, and the new ability to “heart” items – similar to how social networks enable users to “Like” or “Follow” a post, individual or brand – drove increased engagement.
“The team at Mint Julep Boutique has extensive roots in retail and are eager to give customers the best shopping experience possible, resulting in a keen understanding of what it takes to be competitive in this digital world,” said Darren Hill, WebLinc’s founder and CEO. “Our partnership is a natural extension of this mindset, as we truly enjoy helping retailers that are determined to embrace new technologies and approaches that will grow their business.”
WebLinc is the commerce platform provider for fast growing online retailers. WebLinc’s modern, agile technologies and strategic expertise empower companies running global, omnichannel commerce operations, and enable retailers to consistently out-pace the competition. Based in Philadelphia with a satellite office in New York and Canada, WebLinc powers commerce sites for high-growth retailers including Nasty Gal, URBN’s brands Free People, Terrain and BHLDN, U.S. Polo Assn., Thomas Scientific, Jeffers Pet, Hello Kitty and many more. To learn more, visit www.weblinc.com, follow @WebLinc or call 215-925-1800.