BIRMINGHAM, Ala.--(BUSINESS WIRE)--Books-A-Million and its customers show their support for U.S. troops and veterans with the Coffee for the Troops campaign, which brings a comfort of home to overseas troops and provides coffee to veterans at VA hospitals for no charge. From May 3 to May 30, customers can visit any Books-A-Million store to purchase a bag of Joe Muggs coffee for donation. The coffee is distributed through Books-A-Million’s partner in the program, Soldiers’ Angels, and helps to give troops and veterans a much appreciated taste of home.
“We place a tremendous value on our partnership with Books-A-Million,” said Jennifer Cernoch, Vice President of Operations for Soldiers’ Angels. “Without the help of Books-A-Million and its customers we would not be able to provide these goods to veterans at VA hospitals and overseas troops. These generous coffee donations give them a true taste of home and lets them know that they are not forgotten.”
Coffee for the Troops is in its sixth campaign and donation totals have exceeded 180,000 bags of coffee. For this campaign, Books-A-Million aims to donate a total of 50,000 bags. In addition to the customer donations, Books-A-Million will contribute 1 bag for every 5 customer purchases, which will then be distributed to U.S. troops overseas and VA hospitals across the country through Soldiers’ Angels.
“Each year we are overwhelmed by the support our customers show our troops and veterans through this program. It shows that our customers have a deep appreciation for everything our veterans and troops have done for this country,” said Natalie Blankenship, Café Buyer for Books-A-Million. “We are honored and grateful to have a partner like Soldiers’ Angels to get these donations where they are needed most.”
Customers will leave a personalized message on each bag donated to show their appreciation for the sacrifices U.S. service members have made. Donations have exceeded Books-A-Million’s goal each year, and the growth of the Coffee for the Troops campaign shows that Books-A-Million and its customers are dedicated to supporting U.S. troops and veterans.
Books-A-Million, Inc. is one of the nation’s leading book retailers and sells on the Internet at www.booksamillion.com. The Company presently operates 257 stores in 32 states and the District of Columbia. The Company operates large superstores under the names Books-A-Million (BAM!), Books & Co. and 2nd & Charles and traditional bookstores operating under the names Bookland and Books-A-Million. Also included in the Company’s retail operations is the operation of Yogurt Mountain Holding, LLC, a retailer and franchisor of self-serve frozen yogurt stores with 44 locations. The Company also develops and manages commercial real estate investments through its subsidiary, Preferred Growth Properties, which presently include four retail shopping centers. The common stock of Books-A-Million, Inc. is traded on the NASDAQ Global Select Market under the symbol BAMM. For more information, visit the Company’s corporate website at www.booksamillioninc.com.
About Soldiers’ Angels
Soldiers’ Angels is a national 501(c)(3) nonprofit that provides aid and comfort to the men and women of the United States Army, Marines, Navy, Air Force, Coast Guard, their families, and the growing veteran population. Founded in 2003 by the mother of two American soldiers, hundreds of thousands of Soldiers’ Angels “Angel” volunteers assist veterans, wounded and deployed personnel and their families in a variety of unique and effective ways. (Tax ID# 20-058-3415).
Learn more at www.soldiersangels.org.