Can Tide Take On the Kentucky Derby?

Tide Takes the Roses at Churchill Downs When It Comes to Keeping Jockey Silks Bright, Beautiful

CINCINNATI--()--From the racetrack to Millionaire’s Row to the infield, jockeys and patrons alike dress to impress at the Kentucky Derby. And those who know how to dress for the occasion, turn to Tide to care for their clothes. Procter & Gamble’s Tide has been the trusted laundry detergent of Churchill Downs for nearly a decade, washing over 600 jersey silks in over 35 pounds of Tide detergent each week.

“Most people don’t realize that a jockey’s rainbow colored jacket is more than just a uniform; it is filled with decades of tradition and superstition and is a representation of the owner,” said Kristin Warfield, Vice President, Sales and Partnerships of Churchill Downs. “With all eyes on these prized silks, the colors need to stand out. No matter the color, Churchill Downs trusts Tide’s performance to stand up to tough track mud while keeping the jockey silks clean and bright.”

For all of the emphasis on keeping the race exciting and beautiful to watch, the reality is that the Derby is home to the dirtiest two minutes in sports. “There is a lot of pride in the colors worn by the jockeys, as they represent the horse and the stables for which they are racing,” said Karen Schlosser, Procter & Gamble Associate Brand Director. “Whether on the racetrack, in the stands, or in any situation that calls for us to be our best, Tide will help you look like a winner.”

To further demonstrate this point, Tide in partnership with Churchill Downs created this video which demonstrates the power of Tide to take on the Kentucky Derby, no matter what you are wearing.

For those who prefer powerful cleaning performance, brightening, stain fighting and 24 hours of freshness all in one convenient pac, try Tide Pods plus Febreze, the newest innovation to the Tide Pods collection.

About Procter & Gamble

P&G serves nearly five billion people around the world with its brands. The Company has one of the strongest portfolios of trusted, quality, leadership brands, including Always®, Ambi Pur®, Ariel®, Bounty®, Charmin®, Crest®, Dawn®, Downy®, Fairy®, Febreze®, Gain®, Gillette®, Head & Shoulders®, Lenor®, Olay®, Oral-B®, Pampers®, Pantene®, SK-II®, Tide®, Vicks®, Wella® and Whisper®. The P&G community includes operations in approximately 70 countries worldwide. Please visit http://www.pg.com for the latest news and in-depth information about P&G and its brands.

About Tide

For over 65 years, Tide® has been caring for the clothes of American families and helping to provide the everyday miracle of clean clothing. To meet consumers' diverse laundry needs, Tide offers its cleaning in a variety of products including the Tide Pods® collection, the Tide Plus collection and Tide Simply Clean and Fresh. For consumers' on-the-go stain removal needs, Tide to Go helps remove fresh food and drink stains on the spot. Visit www.tide.com for helpful product information, practical tips on laundry care, special offers and promotions and more. You can become a fan on Facebook at www.facebook.com/Tide.

About Churchill Downs

Churchill Downs, the world’s most legendary racetrack, has conducted Thoroughbred racing and presented America’s greatest race, the Kentucky Derby, continuously since 1875. Located in Louisville, the flagship racetrack of Churchill Downs Incorporated (NASDAQ: CHDN), which offers year-round simulcast wagering at the historic track. Churchill Downs will conduct the 141st running of the Kentucky Derby Presented by Yum! Brands on May 2, 2015. The track’s 2015 Spring Meet is scheduled for April 25-June 27. The track has hosted the Breeders’ Cup World Championships a record eight times. Information about Churchill Downs can be found on the Internet at www.ChurchillDowns.com.

Contacts

Marina Maher Communications
Caitlin Feroleto, 212-485-1676
cferoleto@mahercomm.com

Release Summary

Tide Takes the Roses at Churchill Downs When It Comes to Keeping Jockey Silks Bright, Beautiful

Contacts

Marina Maher Communications
Caitlin Feroleto, 212-485-1676
cferoleto@mahercomm.com