Ford U.S. Sales Up 5 Percent in April and an SUV Record; Strong Consumer Demand Continues for Newest Products

  • Ford Motor Company April U.S. sales increase 5 percent for best April sales performance best since April 2006
  • Ford brand SUVs deliver all-time April sales record; all-new Ford Edge delivers best-ever April sales
  • Ford F-Series retail sales up 8 percent; EcoBoost™ V6 engines represent record 63 percent of 2015 F-150 retail sales, while premium Lariat, King Ranch and Platinum models are 60 percent of retail sales
  • Commercial vans post best April sales since 1987
  • Ford Mustang has best April performance since 2006
  • Lincoln has best retail April sales results in seven years

DEARBORN, Mich.--()--Strong consumer demand for its new products drove Ford Motor Company to a 5 percent increase in total U.S. sales in April with 222,498 vehicles sold. Retail sales grew 7 percent, while fleet sales were up 1 percent. It was the company’s best April retail sales in nine years.

“Customer demand for our new vehicles continues to be strong, with the F-Series, Mustang, Transit van lineup and Edge driving retail gains in April,” said Mark LaNeve, Ford vice president, U.S. Marketing, Sales and Service. “Our SUVs are in particularly high demand, and the new F-150 is off to an outstanding start.”

Ford brand SUVs had a record-setting month – the company’s best April ever – with sales of 62,730 vehicles. This included record sales of the all-new Edge, up 78 percent, and Escape up 5 percent. Edge is now turning on dealer lots in just 10 days.

F-Series, America’s best-selling truck, posted an April retail sales gain of 8 percent – with the continued plant changeover to the new F-150 and limited supply. Kansas City Assembly, the second assembly plant building the popular new F-150, continues to ramp up production through the second quarter. Once the plant is fully online, Ford will be able to fill many fleet orders – especially the regular cab and long cargo box configurations popular with these customers.

In April, 2015 EcoBoost F-150 sales were a record 63 percent of all retail sales. Premium Lariat, King Ranch and Platinum models were 60 percent of retail sales.

Van sales of 19,575 vehicles represent a 16 percent increase versus last year, for the best April sales performance since 1987. Sales are being driven by the best performance for Transit since the vehicle’s launch last year, as well as record April sales of Transit Connect – up 8 percent.

Mustang sales increased 81 percent, with 13,144 vehicles sold. This represents Mustang’s best April sales since 2006.

Lincoln retail sales increased 25 percent, providing Lincoln with its best April retail results since 2008. Lincoln MKC continues to build momentum, along with Navigator, which posted a 36 percent sales increase.

FORD MOTOR COMPANY APRIL 2015 U.S. SALES

               

April

%

Year-To-Date

%

2015

2014

Change

2015

2014

Change

SALES BY BRAND
Ford 214,364 204,323 4.9 787,549 765,478 2.9
Lincoln 8,134 6,803 19.6 29,612 28,406 4.2
Total Vehicles 222,498 211,126 5.4 817,161 793,884 2.9
 
SALES BY TYPE
Cars 71,950 71,357 0.8 261,757 267,850 -2.3
Utilities 67,300 58,799 14.5 243,947 234,170 4.2
Trucks 83,248 80,970 2.8 311,457 291,864 6.7
Total Vehicles 222,498 211,126 5.4 817,161 793,884 2.9
 
FORD BRAND
Fiesta 5,982 5,824 2.7 18,092 21,422 -15.5
Focus 18,100 19,104 -5.3 71,094 71,007 0.1
C-MAX 1,790 2,111 -15.2 6,095 7,677 -20.6
Fusion 24,954 26,435 -5.6 96,424 104,013 -7.3
Taurus 3,375 5,725 -41.0 11,612 18,034 -35.6
Police Interceptor Sedan 1,041 1,066 -2.3 3,373 3,351 0.7
Mustang 13,144 7,243 81.5 42,955 26,839 60.0
Ford Cars 68,386 67,508 1.3 249,645 252,343 -1.1
 
Escape 25,770 24,579 4.8 93,042 95,884 -3.0
Edge 13,097 7,374 77.6 36,609 40,612 -9.9
Flex 1,937 1,649 17.5 6,561 7,775 -15.6
Explorer 16,585 16,629 -0.3 69,372 58,997 17.6
Police Interceptor Utility 2,259 1,850 22.1 8,179 5,550 47.4
Expedition 3,082 3,764 -18.1 12,684 12,453 1.9
Ford Utilities 62,730 55,845 12.3 226,447 221,271 2.3
 
F-Series 62,827 63,387 -0.9 240,139 236,745 1.4
E-Series 4,802 13,239 -63.7 18,710 40,846 -54.2
Transit 10,913 0 NA 33,794 0 NA
Transit Connect 3,860 3,573 8.0 15,205 11,004 38.2
Heavy Trucks 846 771 9.7 3,609 3,269 10.4
Ford Trucks 83,248 80,970 2.8 311,457 291,864 6.7
 
Ford Brand 214,364 204,323 4.9 787,549 765,478 2.9
 
 

April

%

Year-To-Date

%

2015

2014

Change

2015

2014

Change

LINCOLN BRAND
MKZ 2,915 3,054 -4.6 9,421 12,272 -23.2
MKS 649 795 -18.4 2,691 3,235 -16.8
Lincoln Cars 3,564 3,849 -7.4 12,112 15,507 -21.9
 
MKC 1,866 0 NA 7,096 0 NA
MKX 1,357 1,828 -25.8 5,325 8,929 -40.4
MKT 428 452 -5.3 1,285 1,735 -25.9
Navigator 919 674 36.4 3,794 2,235 69.8
Lincoln Utilities 4,570 2,954 54.7 17,500 12,899 35.7
 
Lincoln Brand 8,134 6,803 19.6 29,612 28,406 4.2
 

About Ford Motor Company

Ford Motor Company, a global automotive industry leader based in Dearborn, Michigan, manufactures or distributes automobiles across six continents. With about 194,000 employees and 66 plants worldwide, the company’s automotive brands include Ford and Lincoln. The company provides financial services through Ford Motor Credit Company. For more information regarding Ford and its products worldwide, please visit http://corporate.ford.com.

For news releases, related materials and high-resolution photos and video, visit www.media.ford.com.

Contacts

Ford Motor Company
Erich Merkle, 313.806.4562
emerkle2@ford.com

Contacts

Ford Motor Company
Erich Merkle, 313.806.4562
emerkle2@ford.com