AUSTIN, Texas--(BUSINESS WIRE)--Invodo, the visual commerce experts, today announced a new integration that enables Demandware business users to easily deploy rich media and measure the content’s impact on shopper engagement, satisfaction, and conversion.
Because traditional video platforms aren’t designed with the needs of retailers in mind, they don’t easily integrate with the technologies that run ecommerce sites. As a result, retail marketers and merchandisers face significant challenges in deploying and scaling the management of rich media content on their online stores.
Invodo’s Demandware LINK cartridge, which Invodo exhibited at the fifth annual Demandware XChange Conference April 13-15 in Las Vegas, helps solve this challenge. It allows business users to publish video and interactive spin photography content directly to their store pages using the Demandware Business Manager tool -- without IT involvement. The content is delivered via Invodo’s Visual Commerce platform and automatically includes tags for SEO, engagement analytics, and conversion attribution.
“Ecommerce leaders need to be able to accelerate and automate the process of publishing rich media to their ecommerce sites. They also need better tools to measure how their content is helping to engage shoppers and drive purchase decisions,” said Eric Engineer, VP of Strategy and Business Development for Invodo. “Invodo’s pre-built integration with Demandware helps Demandware clients maximize their video investment and simplify the day-to-day management of this content.”
“Retailers benefit from integrating content with commerce, and video is a highly-impactful form of digital content,” said Tom Griffin, SVP, corporate development at Demandware. “As a Demandware LINK technology partner, Invodo delivers powerful visual experiences that help increase customer satisfaction and drive more sales.”
Demandware customers can download and install the Invodo cartridge code by visiting the Demandware LINK Marketplace, which includes integrations to a variety of best-of-breed ecommerce technologies that extend customers’ use of Demandware Commerce.
At Invodo, we believe in showing, not telling. We think consumers agree. So we help our clients create rich, interactive, visual experiences by combining the right blend of vision, creative content, and technology. The result is a measurable impact on shopper engagement, satisfaction, and conversion. Learn how you can get visual at www.invodo.com