LINDON, Utah--(BUSINESS WIRE)--NUVI™ (http://www.nuvi.com), a leading solution for real-time social media listening and reporting, today announced a partnership with DataSift, the Human Data intelligence provider, to give access to aggregated and anonymous Facebook topic data for NUVI customers. This partnership will allow NUVI to be one of the first social analytics companies in the market to transition its customers to aggregated and anonymized Facebook topic data.
Facebook topic data is anonymous and aggregated content data about specific activities, events, brand names, and other subjects that people are sharing on Facebook. Having access to this information gives marketers a deeper understanding of the topics people are engaging in on the world’s largest social platform and the ability to turn this information into actionable insights. With NUVI’s visually intuitive custom dashboards, customers will be able to see aggregate and anonymized insights such as age ranges and gender on Facebook posts.
“Ultimately, our partnership with DataSift is reflective of our desire to continue to provide access to the valuable information that our customers want and need,” said Keith Nellesen, CEO of NUVI. “DataSift’s expertise in processing aggregate and anonymized Facebook topic data, combined with our highly visual platform and analyzing capabilities, will deliver a customer experience unlike any other. This collaboration creates unparalleled opportunities for customer engagement and brand development.”
“Our goal at DataSift is to give companies worldwide the opportunity to gain intelligence and business value from the huge pool of insights that are now out there,” explained Tim Barker, Chief Product Officer, DataSift. “I’m delighted that NUVI is partnering with us to provide its clients with further insights into audiences on Facebook, in a privacy-safe way.”
For more information about the release visit http://www.nuvi.com.
NUVI is a real-time analytics platform focused on social media listening, engagement, and reporting. NUVI’s web-based software platform visualizes social trends and insights by analyzing data from numerous sources including Facebook, Twitter, Instagram, Google+, YouTube, Delicious, Reddit and more than 3 million RSS feeds. Spun out of creative agency Struck in 2011, NUVI is rapidly becoming the tool of choice for innovative and socially intelligent organizations and is the exclusive partner in the wire service industry of the world’s leading commercial newswire, Business Wire, a subsidiary of Berkshire Hathaway. NUVI reports are a core component of Business Wire’s exclusive GMSM (Global-Mobile-Social-Measurable) service.