NEW YORK--(BUSINESS WIRE)--Peter J. Solomon Company (PJSC), a leading private investment banking firm, is pleased to announce that Managing Director Mark Boidman will be a featured speaker at the 2015 OAAA-TAB National Convention + Expo in San Diego, which runs May 11-13.
The Outdoor Advertising Association of America (OAAA) is the lead trade organization representing the out-of-home (OOH) advertising industry. The Traffic Audit Bureau (TAB) directs the development and delivery of out-of-home media measurement systems. The OAAA-TAB National Convention + Expo is the OOH media industry’s largest annual event, drawing over a thousand media company executives and owners, agency professionals, advertisers and suppliers. The 2015 convention will present a lineup of seven featured speakers, including Keynote Speaker and New York Times best-selling author, Malcolm Gladwell.
The program for this year’s conference will examine shifts in overall media strategies and identify how OOH advertising can amplify other media, particularly mobile and social applications. Mr. Boidman will address the audience during the general assembly on Wednesday, May 13, where he will discuss the state of the US media business and how it has and will affect the OOH industry, as well as recent market activity and company valuations, what we can expect to see in coming years, and how OOH can and will compare to competing media. Mr. Boidman is also expected to make specific recommendations to the attendees, including using technology to demonstrate ROI of OOH advertising, and creating an open structure data management platform that would involve using data to target audiences.
“It’s a privilege to be asked to address the OOH media industry from a platform like this, especially given technology’s impact on the future of media and advertising,” said Mr. Boidman. “The PJSC media team is now covering a number of key assignments in the media sector. Having a presence at the OAAA-TAB National Convention indicates the expertise and momentum we’re building.”
Mr. Boidman joined PJSC in 2013 and is a Managing Director in the firm’s Media, Entertainment, Communications and Technology Group, with focus areas that include digital media, marketing services, mobile and out-of-home media practices. As part of his work in the OOH media sector at PJSC, Mr. Boidman has recently advised on Searchlight Capital Partners’ acquisition of TouchTunes Interactive Networks and OUTFRONT Media’s acquisition of certain outdoor advertising businesses from Van Wagner Communications. Mr. Boidman sits on the Board of Directors of the Digital Signage Federation (DSF), a not-for-profit trade organization serving the worldwide digital signage, interactive technologies, and digital-out-of-home network industries, and on the Advisory Board of Gimbal, a beacon technology company.
Convention news and updates can be followed on Facebook, Twitter and Instagram using #AmplifyOOH. For more information visit www.oaaa.org.
About Peter J. Solomon Company
Peter J. Solomon Company (PJSC) is a leading independent investment banking firm headquartered in New York, City. Founded in 1989, the Firm provides owners, boards of directors, chief executives and senior management of public and private companies with strategic and financial advice.
PJSC has successfully completed more than 500 strategic and financial advisory assignments in the form of mergers, acquisitions, divestitures, restructurings, recapitalizations, refinancings and fairness opinions. PJSC has also built a successful practice defending companies in proxy and take-over contests. The Firm’s clients represent industry leaders in retail, apparel, wholesale and catalogue distribution; e-commerce; media, entertainment, communications and technology; branded and unbranded consumer products and industrial products. For further information visit www.pjsc.com or follow us on Twitter @PJSCtweets.