CINCINNATI--(BUSINESS WIRE)--Living up to its purpose of helping guys navigate the seas of manhood, Old Spice, the “Greatest Smell in the NFL,” is equipping future NFL stars with the scent and confidence necessary heading into the 2015 NFL Draft in Chicago, which begins on Thursday, April 30. A grooming staple in NFL locker rooms across the League's 32 teams, the manliest grooming brand on the planet will host an Old Spice styling lounge in Chicago, offering future NFL rookies final grooming touch-ups and hair styling tips before their name is called during the NFL Draft. In addition, Old Spice will provide newly-minted rookies with Old Spice “Smellcome to the NFL” Kits, helping them maintain that “Draft Day” freshness well into the season with Old Spice Hair Care and Styling products and the brand's new nature-inspired Fresher Collection.
Old Spice is teaming up with expected top picks, including former University of Georgia running back Todd Gurley and Baylor University quarterback Bryce Petty to give NFL fans direct access to their Draft Week experiences. Petty will share his pre-Draft thoughts in interviews with top sports outlets and on Twitter (@b_petty14) and Instagram (brycerr14), while Gurley will participate in a Reddit “AMA” on Thursday, April 30 at 1 p.m. ET, as well as share updates from the action in Chicago on Twitter (@tg3ii) and Instagram (tg4hunnid). Old Spice also will be chronicling Draft Week happenings through behind-the-scenes Facebook (Facebook.com/OldSpice) and Instagram (oldspice) coverage.
“Guys have trusted Old Spice to help them navigate the seas of manhood for nearly 80 years,” said John Sebastian, Old Spice Brand Director at Procter & Gamble. “As the Greatest Smell in the NFL, Old Spice is proud to help young athletes look and feel their best as they mark this important manly rite of passage at the start of their NFL careers."
Old Spice Styling Lounge
In advance of the 2015 NFL Draft, Old Spice barbers, supplied by iconic Chicago barbershop Hyde Park Salon, will provide early round hopefuls with grooming touch-ups and hair styling tips, including an overview of the brand's full range of shampoos, conditioners and stylers. Hyde Park Salon has styled the hair of numerous celebrities over the past 83 years.
Smellcome to the NFL Kits
Soon-to-be pros can maintain their fresh Old Spice style into their rookie seasons with the Old Spice “Smellcome to the NFL” kit loaded with various Old Spice Hair shampoo and styling products and the brand’s new nature-inspired Fresher Collection product lineup, as well as an Old Spice electric shaver powered by Braun. These kits are quickly becoming a popular perk to those joining the NFL fraternity.
Old Spice Grooming Lineup
Old Spice offers a full range of grooming products, including deodorants, body washes, body sprays, shampoos, hair stylers, electric shavers and trimmers, shave gels, after shaves and colognes. Old Spice Hair and Fresher Collection scents are part of the day-to-day grooming regimen of guys everywhere to look and smell fresh from head to toes.
- Old Spice Hair Care and Styling Lineup – Old Spice features an assortment of shampoos, conditioners and styling products designed to give guys the hair – and confidence – they need to succeed. For men looking "For Hair That Gets Results," Old Spice has the answer.
- Old Spice Fresher Collection – New Old Spice Fresher Collection harnesses nature’s power to help guys to smell manlier and fresher than the great outdoors with scents inspired by the freshest ingredients in nature. All five Fresher Collection scents, with new Timber, Amber and Citron joining favorites Fiji and Denali, are available in anti-perspirant/deodorant, deodorant, body wash and body spray. Timber and Fiji also come in shampoo and bar soap form. The new Fresher Collection lineup of nature-scented anti-perspirant/deodorants feature P&G’s odor fighting donut technology which releases bursts of fresh scent as sweat occurs and also traps any odor that may form. In more scientific terms, the Old Spice BCD technology features a cyclic molecule with a core that is preloaded with fragrance. As a guy sweats, fragrance is pushed out of the core releasing bursts of fresh scent.
For more information on the Old Spice Hair Care and Styling lineup and the new Fresher Collection, visit OldSpice.com. More on Old Spice and Old Spice at the 2015 NFL Draft, can be found on Twitter (@OldSpice), Facebook (Facebook.com/OldSpice), YouTube (YouTube.com/OldSpice), Instagram (oldspice) and Tumblr (oldspice).
About Old Spice
Procter & Gamble’s Old Spice is the quintessential men’s grooming brand. With 75 years as an American icon, Old Spice is the authority on the male grooming experience and has leveraged this heritage to become the No.1 selling anti-perspirant/deodorant stick and body wash brand with guys of all ages. Old Spice brings authenticity, performance and confidence to male grooming and offers a wide product portfolio for today’s man, including anti-perspirants, deodorants, bar soap, body washes, body sprays, after shaves and colognes.
About Procter & Gamble
P&G serves nearly five billion people around the world with its brands. The Company has one of the strongest portfolios of trusted, quality, leadership brands, including Always®, Ambi Pur®, Ariel®, Bounty®, Charmin®, Crest®, Dawn®, Downy®, Fairy®, Febreze®, Gain®, Gillette®, Head & Shoulders®, Lenor®, Olay®, Oral-B®, Pampers®, Pantene®, SK-II®, Tide®, Vicks®, Wella® and Whisper®. The P&G community includes operations in approximately 70 countries worldwide. Please visit http://www.pg.com for the latest news and in-depth information about P&G and its brands.