swimsuitsforall Unveils First Eco-Conscious Curvy Swim Collection in Collaboration with Plus Size Model and Ocean Activist Laura Wells

Laura Wells for Swim Sexy Capsule Collection Launches on Earth Day and Celebrates Sustainable Swimwear at Every Curve with Recycled Materials and Ocean-Inspired Designs

NEW YORK--()--swimsuitsforall, an online swimsuit retailer for curvy women, is unveiling its new Laura Wells for Swim Sexy capsule collection marking the first time that eco-conscious swimwear is represented in a wide range of sizes.

The collection, which launches on Earth Day, April 22, 2015, is a result of the brand’s collaboration with Laura Wells, a plus size model, environmental scientist and self-proclaimed “environmental eco-warrior.” The line is comprised of three bikinis and a one-piece in colorful ocean-inspired designs. All the suits are made from Recotex, a 100% recycled yarn that reuses polyester and spandex, and are chlorine and sea water tested. All packaging, including hang tags and product bags, is made of 100% recycled paper. Suits run up to size 24 and will be available at swimsuitsforall.com.

Drawing inspiration from the depth of the ocean, the prints run the gamut from vibrant coral prints to bright tropical fish to a dreamy underwater landscape. Color-blocking and adjustable draping nod to the latest fashion trends while flattering and accentuating every curve. Details that include deep V-necklines, mesh inserts, strapping and zippers make a bold yet playful statement, celebrating confidence beyond size.

“swimsuitsforall gave me an opportunity to merge my passion for the ocean’s beauty with my role as an ambassador for body positivity,” says Laura Wells. “I am very excited for customers to see how sexy eco-friendly swimsuits can be!”

“At swimsuitsforall, we believe that life’s best moments happen at the beach. Laura Wells is an important part of the swimsuitsforall family and the work that she does to promote the beauty of our oceans organically aligns with the vision of our brand. We are proud to work with Laura and take this step together in creating fun, eco-friendly swimsuits,” says Moshe Laniado, CEO and President of swimsuitsforall.

swimsuitsforall has been at the forefront of the body acceptance movement and celebrating curvy women since 2005. The brand believes that every female body is beautiful and every woman deserves to look and feel her best for all the fun moments that happen at the beach. With the launch of the Laura Wells for Swim Sexy collection, swimsuitsforall expands the notion of “feeling good in a swimsuit”, allowing women to not only flaunt their curves in sexy styles, but also do their part to support the environment. Starting this spring, every woman will be able to celebrate her curves in a stylish, sustainable way – by the ocean or in her own back yard.

About swimsuitsforall

swimsuitsforall makes shopping for a swimsuit just as enjoyable as being in one. Known for their unique perspective on swim lifestyle, swimsuitsforall has been the leader in swimwear for curvy women since 2005 by providing quality swimwear with superior construction, expert fit, and innovative design. The online retailer vows to eliminate swimwear-shopping dread and get you into the swimsuit that will best fit and flatter your unique body and personality. swimsuitsforall believes some of the most memorable times in our lives are spent wearing a swimsuit — by helping make those experiences better, happier, and accessible swimsuitsforall is making the world a better place to swim.

Contacts

Nike Communications
Allison Dent, 646-654-3407
adent@nikecomm.com

Release Summary

swimsuitsforall, online swimwear retailer for curvy women, releases eco-conscious swim collection in collaboration with plus-size model Laura Wells just in time for Earth Day.

Contacts

Nike Communications
Allison Dent, 646-654-3407
adent@nikecomm.com