Hot Breakfast is a Morning Win

El Monterey celebrates parenting victories, starting with breakfast

El Monterey Signature Egg, Sausage and Cheese Breakfast Burrito (Photo: El Monterey)

DINUBA, Calif.--()--The verdict is in: breakfast matters. In fact, 93 percent of Americans agree breakfast is the most important meal of the day1. And parents already know the importance of breakfast for children, who perform better in school and are healthier overall when they have a morning meal2. But during hectic times, some parents are just happy if their kids’ socks match and they don’t miss the school bus.

El Monterey, the No 1. brand of frozen Mexican food in the U.S., conducted a survey of moms and discovered that weekday morning stress more than doubled after having kids. When asked which stressful morning task they’d most like to give up, nearly half of respondents said they would forgo making breakfast.

This identifies a common tension – as important as breakfast may be, busy families have trouble finding time to properly fuel their days. Parents are looking for more wholesome, convenient breakfasts that their often-picky kids will enjoy. In fact, 50 percent of moms said the main thing they look for when selecting breakfast food is whether it’s something their kids will actually eat. And 70 percent said that, when it comes to breakfast, as long as their kids are full, they’re happy.

Eating breakfast is essential, but what kids eat for breakfast is equally important. Studies show that kids who eat a breakfast rich in protein and low in sugar have increased attention spans, concentration and memory – ultimately leading to higher grades. In addition to performance in school, hearty breakfasts also lead to a boost in energy, a more positive attitude and weight control3.

Enter the morning breakfast burrito. Ruiz Foods offers five flavors of El Monterey Signature Breakfast Burritos, including Egg, Sausage & Cheese, Egg & Bacon, Egg, Sausage, Cheese & Potato, Egg, Cheese & Jalapeño and the new Meat Lovers, made with egg, sausage, bacon and cheese. Each burrito is an excellent source of protein, made with real ingredients like scrambled eggs, cheddar cheese, sausage and fresh-baked flour tortillas. And, the burritos can be ready in just three and a half minutes in the microwave, making them an easy breakfast for kids to make on their own.

"As a mom myself, it's important to me to be able to say our El Monterey Breakfast Burritos are 'real food that tastes good,'" said Kim Ruiz Beck, chairman, Ruiz Food Products, Inc. "Breakfast is such an essential meal, particularly during the school year, and our El Monterey Breakfast Burritos offer a convenient and hearty, protein-filled option."

El Monterey Signature Breakfast Burritos are available in the breakfast section of the frozen food aisle at major grocery retailers. They are available in single-serve and packs of four and 12. To learn more, visit Ruiz Foods makes El Monterey® – the #1 selling brand of frozen Mexican food in the United States.

About Ruiz Food Products, Inc.
Ruiz Foods is a privately owned corporation with corporate offices in Dinuba, California. Third generation Kim Ruiz Beck, the elder daughter, is chairman. Her father, Fred Ruiz, is co‐founder and chairman emeritus. Rachel Cullen is president and CEO.

Ruiz Foods is dedicated to premium quality, authentically prepared frozen foods selling to all channels of distribution: retail, convenience store, clubs, vending and foodservice. The El Monterey brand is the market leader within the frozen Mexican food category and the No 1. brand of frozen Mexican food in the U.S. The Tornados brand is the No. 1 roller grill product sold in convenience stores. Ruiz Foods employs over 2,400 team members with four manufacturing facilities located in the United States.

[1] International Food Information Council Foundation, 2011 Food & Health Survey
[2] Share Our Strength’s Teachers Report, 2013
[3] Food Research and Action Center. "Breakfast for Learning: Scientific research on the link between children's nutrition and academic performance." 2014


For El Monterey:
Lia Sherman, 612-305-6290

Release Summary

Children perform better in school when they have a morning meal, but families don't always make breakfast a priority. Protein-packed breakfast burritos get kids out the door on time with full bellies.


For El Monterey:
Lia Sherman, 612-305-6290