DUBLIN--(BUSINESS WIRE)--Research and Markets (http://www.researchandmarkets.com/research/nf4jgn/google_4q14) has announced the addition of the "Google 4Q14 Report - Rebranded and ready to roll" company profile to their offering.
Google is aligning and integrating its portfolios and go-to-market approach more closely to drive cross-selling opportunities in 2015. According to '4Q14 Google cloud report', in 2014 Google's productivity suite, Google Apps, drove the majority of cloud services revenue and created inroads to enterprise and public sector customers. Also during the year, investments in Google Cloud Platform services and go-to-market initiatives elevated the portfolio, earning it a top-of-mind spot among customers looking to add public cloud to their environments. We expect Google to promote cross-selling across its customer base and partner channels in 2015 to grow its developer community and to improve integration across cloud, Android and big data.
Rebranding Google Enterprise as Google for Work evolves the messaging around productivity apps, de-emphasizing direct competition with Microsoft while challenging businesses to work differently, from anywhere and on any device. The addition of for Work to each service's title, such as Gmail for Work, ensures users can easily grasp the idea of bringing the Google solutions they are familiar with to work, broadening employee demand for Google productivity tools.
Google Apps and Google Cloud Platform utilize Google's corporate infrastructure scale and high profitability to support small or even negative margins as a result of competitively priced basic cloud offerings. In 4Q14 We estimate revenue from Google Apps and Google Cloud Platform grew 77% year-to-year to approximately $543 million, contributing 3% of the company's $18 billion corporate business, and operating margin was approximately 21% in the quarter.
- Amazon Web Services
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