Second City Works and SAVO Reinvent Sales Learning Reinforcement

Leaders in Respective Spaces to Co-Create New Sales Effectiveness Video Content in Session at The Second City

CHICAGO--()--Second City Works, the B2B arm of the famed improv comedy theater The Second City, has joined forces with SAVO, the market leader in sales enablement, to deliver short, funny, social video content, designed to reinforce the skills most critical to winning deals. The library of video content will be available as part of RealBiz Shorts, a cloud-based video subscription solution offering global access to innovative, engaging video content on compliance, sales effectiveness, and leadership development topics.

On April 21 in Chicago, and April 23 in Toronto, a community of sales, marketing and learning leaders from the F500 will join The Second City and SAVO for an interactive improv session on the stages of The Second City. These leaders will co-create new RealBiz Shorts video content which sellers can use on-demand and in context when facing those inevitable roadblocks to a deal.

Second City’s collaborative process gathers insights from the audience, taking real-world sales scenarios and stories onto the stage, followed by a real-time discussion to determine which improv skills drive seller performance. This process highlights working with function-specific user communities to identify and target important and timely topics in sales effectiveness – including prospecting through qualification, pipeline management and negotiating and closing.

More than 450 global companies – including Google, Deloitte, Morgan Stanley, Adidas, Royal Bank of Canada, and Dow Chemical Company – are members of the RealBiz Shorts community, contributing to learning content that engages employees, improves internal communications and lifts training ROI.

“Sales fundamentally is an act of improv. We’ve helped thousands of organizations hone the skills of an improviser, making them more engaging and effective communicators in critical moments when working through the buyer’s decision-making process,” said Steve Johnston, president of Second City Works. “With improv in the mix, delivered digitally and with humor, sellers build the agility and resiliency needed to navigate a customer-empowered world and make their numbers.”

“As the pioneer in sales enablement, we’ve helped hundreds of organizations increase sales productivity using prescriptive software to become more efficient, effective and engaging with customers,” said Kurt Andersen, CMO of SAVO. “Through our content co-creation process with Second City Works, we’re zeroing in on the various selling challenges experienced by reps every day to help them overcome obstacles via improvisation and build confidence in any selling environment.”

The results of the sessions will be featured in the upcoming June release of the new RealBiz Shorts for Sales content library via an always-on, streaming platform.

About Second City Works

Second City Works (SCW) the business solutions division of the world-renowned improvisational theatre company, The Second City. Drawing on The Second City’s 50-year legacy of connecting with audiences through powerful, incisive content, SCW works with hundreds of Fortune 1000 clients each year providing solutions to challenges in talent development, sales effectiveness, marketing & content, and legal &

About SAVO

Founded in 1999, SAVO enables its clients to drive sales productivity improvements through its on-demand sales enablement platform, which maximizes the sales team’s ability to communicate value and differentiation in clear, consistent and compelling ways. Combining proven sales and marketing best practices with award-winning technology, SAVO addresses all aspects of the sales enablement challenge — spanning people, process, insight and technology. For more information, visit or follow us on Facebook, LinkedIn or Twitter.

About RealBiz Shorts

RealBiz Shorts is the innovative social learning video service developed by Second City Works (SCW), along with NYSE Governance Services in the compliance category – and with SAVO, in the sales productivity category. All RealBiz Shorts content is co-created through Second City’s collaborative process which involves working with function-specific customer communities to identify and target important and timely learning topics. Subscribers to RealBiz Shorts can access a selection of digital content that easily integrates with any existing training or internal communication platform to help improve employee awareness, engagement and retention around important topics in: compliance, sales effectiveness and leadership development. For more information visit


for Second City Works
Michael Tirrell, 312-787-2426

Release Summary

Second City Works and SAVO reinvent sales learning reinforcement. Leading companies to co-create new sales effectiveness video content in creative development session at The Second City.


for Second City Works
Michael Tirrell, 312-787-2426