NORWALK, Conn.--(BUSINESS WIRE)--Terra Technology today announced that Alain Crottaz, Global Supply Chain Excellence Director at AkzoNobel, will give the opening keynote presentation at LogiChem on April 23, 2015 at 9:50 AM CET in Antwerp. Crottaz will share how AkzoNobel used Terra’s Demand Sensing and Multi-Enterprise Inventory Optimization solutions to increase service levels and reduce safety stock by 50%.
AkzoNobel implemented Terra’s software to better serve customers and lower working capital requirements for its decorative paint business in 24 countries within Europe, the Middle East and Africa.
“As part of a larger supply chain efficiency program, we were looking for a single solution to achieve three strategic goals: provide higher customer service, cut excess inventory – in particular, safety stock driven by elevated forecast error – and transform the large amounts of available supply chain data into value for AkzoNobel and its customers,” explains Crottaz.
The focus of LogiChem 2015 is to explore how companies are integrating supply chain as a business enabler to maximize growth and improve overall performance. The conference takes place at the Hilton Antwerp from April 21 to April 23, 2015.
AkzoNobel is a leading global paints and coatings company and a major producer of specialty chemicals. Calling on centuries of expertise, we supply industries and consumers worldwide with innovative products and sustainable technologies designed to meet the growing demands of our fast-changing planet. Headquartered in Amsterdam, the Netherlands, we have approximately 47,000 people in around 80 countries, while our portfolio includes well-known brands such as Dulux, Sikkens, International, Interpon and Eka. Consistently ranked as one of the leaders in the area of sustainability, we are committed to making life more liveable and our cities more human.
About Terra Technology
Terra Technology uses better mathematics to sense demand, optimize inventory and predict transportation and warehousing requirements for some of the world’s best-known companies including Shell, Procter & Gamble, Unilever, Mondelēz International, Kimberly-Clark, AkzoNobel, Kraft Foods, General Mills, Reckitt Benckiser, ConAgra Foods, Kellogg, Campbell Soup and others. Terra invented demand sensing in 2002, offering the first solution to use retailer data systematically to improve supply chain efficiency, enhance service, cut inventory and reduce waste. Terra’s solutions are used in more than 160 countries. Information on how Terra enables a truly integrated supply chain can be found at terratechnology.com.