NEW YORK--(BUSINESS WIRE)--Falcon Social, a leading social media management SaaS platform, announced today that it has been cited as a ‘Strong Performer’ in the report, The Forrester Wave™: Social Relationship Platforms Q2, 2015.
Falcon Social was among the select companies that Forrester invited to participate in its independent report.
“The Best Unified Social ToDo List We’ve Seen”
Forrester Research, the influential research and advisory firm, assessed the strengths and weaknesses of social relationship platforms (SRPs) based on vendor surveys, product demos and customer reference calls and surveys.
The Forrester report stated that those looking for monitoring and prioritization automation should investigate Falcon Social. The report recommends its readers to “consider Falcon Social if you’re focused on responding to customer comments,” adding:
“Falcon Social offers the best unified social todo list we’ve seen. Its Priority algorithm collects posts from a variety of social sites, ranks each on a range of factors (e.g. sentiment, activity level, and the influence of those contributing), and then orders them by priority so clients can respond to the most important first. Better yet, the algorithm tracks what clients actually respond to so it can improve over time.”
“Excels at Onboarding New Customers”
Falcon Social scored 4 out of 5 for onboarding and support: “Falcon Social also does a good job helping marketers decide what content to publish, and clients say the vendor excels at onboarding new customers.”
Falcon Social CEO Ulrik Bo Larsen commented: "We’re really pleased that Forrester noted the abilities of our Priority algorithm and our clients' appreciation of our onboarding and support. At Falcon Social we are deeply committed to the user experience and customer care."
Every Social Marketer Needs a SRP
Forrester states that “Most social marketers already use an SRP. But if you don’t, you should hire one today.”
“The average social marketer uses approximately 45 employees to manage around 55 branded profiles and SRPs make it easier for marketers to manage all these social employees and accounts. That’s why 95 percent of SRP clients agree that social relationship platforms save them time.”
About Falcon Social
Falcon Social offers a unified SaaS platform for social media listening, engaging, publishing, measuring and management. The company helps its enterprise clients to explore the full potential of social media marketing and instill a socialfirst thought process in their employees. Falcon Social has been recognized for its efforts across the globe with a diverse client portfolio that includes Jaguar, Carlsberg, Pandora, Toyota, IWC Watches, SIGG, Redken, Warner Music, CocaCola and many more.