BOULDER, Colo.--(BUSINESS WIRE)--Kapost, the Marketing Content Engine for the world’s top marketers, today announced that it has been named a “Cool Vendor” based on the March 19, 2015 report titled, “Cool Vendors in Content Marketing, 2015” by Jake Sorofman and Kristen Newbold-Knipp at Gartner, Inc. The first-ever content marketing Gartner Cool Vendor report evaluates interesting and innovative vendors that enable brands to reduce time and streamline processes for creating content that draws audiences.
Gartner’s report points out, “Content marketing organizations want to avoid production and publishing bottlenecks.” The report also provides recommendations for digital marketers to take their strategies forward including the following:
- Ensure that you've defined personas, engagement paths and buyer journeys to inform your content needs before you embark on creation or third-party sourcing efforts. This will point you in the right direction and ensure you create or source content that will resonate with your audiences.
- Identify the pinch points in your content marketing workflow. Develop recommendations to address those shortcomings and get input and buy-in from stakeholders as you plan to address oversights or gaps in review and approval processes.
“We are honored to be named a Gartner ‘Cool Vendor,’” said Toby Murdock, founder and CEO of Kapost. “Kapost is purposefully built with the B2B business in mind and we are delighted to be recognized Gartner as an innovator in the space.”
The information provided in the report is of value to all marketing professionals who are seeking new ways to streamline the production of marketing content.
Gartner does not endorse any vendor, product or service depicted in our research publications, and does not advise technology users to select only those vendors with the highest ratings or other designation. Gartner research publications consist of the opinions of Gartner’s research organization and should not be construed as statements of facts. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.
Kapost’s Marketing Content Engine provides a proven framework for planning, executing, distributing and optimizing the critical content that drives all of marketing. Employing easy-to-use calendaring, collaboration tools, workflows, analytics and the most robust set of integrations, Kapost standardizes and simplifies the management of your B2B content lifecycle – from generating ideas to publishing finalized assets. Kapost provides the tools you need to get the right marketing content done while measuring the impact of every asset, so you don’t waste resources but move buyers forward.