IRI CEO to Highlight Consumer Buying Revolution Opportunities during 2015 Summit Keynote




Andrew Appel, President and Chief Executive Officer, Information Resources, Inc. (IRI)



IRI 2015 Summit is a world-class conference to help senior leaders at manufacturers and retailers find growth in CPG. It’s a broad-based industry share group designed to address the major business challenges facing retailers and manufacturers today. The program will bring to light strategies for finding growth opportunities with shoppers via cutting-edge content and analytics, technologies and retail best practices.

In his 2015 Summit keynote, “Shaping the Consumer Buying Revolution,” IRI President and CEO Andrew Appel will highlight the size and scope of the consumer buying revolution that CPG marketers face today and quantify the unparalleled opportunities this revolution creates to fuel new levels of growth. He will also recap the new acquisitions, solutions and alliances IRI has created to remain an invaluable partner of manufacturers and retailers as they leverage these opportunities.



The explosion of marketing stimuli—on air, online, on devices and on the go—combined with increasing retail channel fragmentation and a new era of self-directed consumers forms the foundation of the buying revolution. Consumers expect a new pull model of engagement versus the traditional push approach, creating dramatic change in how manufacturers and retailers interact with shoppers. IRI is dedicated to finding pockets of growth within the changing CPG marketplace by harnessing innovative technology, information and analytics to turn consumers and companies into winners.


Tuesday, April 21, 8:05 – 8:45 a.m. CDT



IRI Summit 2015
J.W. Marriott

110 E. 2nd St.

Austin, TX 78701

About the IRI Partner Ecosystem:

IRI fundamentally believes that delivering differentiated growth for clients requires deep, highly integrated partnering with a variety of best-of-breed companies. As such, IRI works closely with a broad range of industry leaders to create innovative joint solutions, services and access to capabilities to help its clients more effectively compete in their various markets and exceed their growth objectives. IRI is committed to its partnership philosophy and continues to actively enhance its ecosystem of partners through alliances, joint ventures, acquisitions and affiliations. The IRI Partner Ecosystem includes such companies as The Boston Consulting Group, comScoreDatalogix (an Oracle company), Experian, GfK, Intage, Ipsos, Kantar, MaxPoint, Millward Brown Digital, Oracle Data Cloud, Rentrak, SPINS, Univision and others.

About IRI:

IRI is a leader in delivering powerful market, consumer and media exposure information, predictive analytics and the foresight that leads to action. We go beyond the data to ignite extraordinary growth for our clients in the CPG, retail and over-the-counter health care industries by pinpointing what matters and illuminating how it can impact their businesses. Move your business forward at


Shelley Hughes, +1-312-474-3675


Shelley Hughes, +1-312-474-3675