REDWOOD CITY, Calif.--(BUSINESS WIRE)--PubMatic, the marketing automation software company for publishers, today announced co-founder and CEO Rajeev Goel has been appointed to the Board of Directors of the Ad Council, a non-profit organization and the largest producer of national public service campaigns in the U.S. As a member of the board, he will be charged with providing the organization guidance on creative strategy, media placement and outreach.
“Given the Ad Council’s proud tradition of playing a key role in addressing many of the critical issues facing our society, I am honored to be named to the Ad Council Board of Directors,” said Goel. “I look forward to helping advance the organization’s mission of raising awareness and inspiring action on a wide range of issues, all of which impact the everyday lives of Americans.”
Since co-founding PubMatic in 2006, Goel has been the driving force in developing the company’s industry-leading marketing automation platform for publishers. That platform provides the publishing community with a single view into their advertiser relationships across every screen, every channel and every ad format. Goel brings the vision and expertise he used to build PubMatic into one of the industry’s leading marketing automation software companies to the Ad Council.
“We are thrilled to have Rajeev join our board. His insight into the ever-changing media landscape will play an important role in helping to inform our campaigns,” said Lisa Sherman, president and CEO of the Ad Council.
The Ad Council Board of Directors is comprised of leading executives from the organization’s founding sectors, which include media companies, advertising agencies and corporate advertisers. Goel will join an esteemed group of executives from the advertising, digital, social and mobile spaces from companies such as American Express, GE, GroupM, General Motors Havas and PepisoCo.
The Ad Council produces 40 national public service campaigns annually on behalf of non-profit organizations and federal government agencies. The creative is developed pro bono by leading ad agencies throughout the country, and the ads run in time and space donated by the media.
PubMatic is the marketing automation software platform company that powers the programmatic advertising strategy for publishers. Through workflow automation, real time analytics and yield management, PubMatic enables publishers to make smarter, faster decisions that drive revenue and streamline operations. The company’s software solution provides a global roster of comScore publishers with a single view into their advertiser relationships across every screen, every channel and every format. PubMatic was ranked by Deloitte as one of the fastest growing companies in the US Internet sector for the third consecutive year in 2014. The company has offices worldwide, and is headquartered in Redwood City, California.
The Ad Council
The Ad Council has a rich history of marshaling volunteer talent from the advertising and media industries to deliver critical messages to the American public. Having produced literally thousands of PSA campaigns addressing the most pressing social issues of the day, the Ad Council has affected, and continues to effect, tremendous positive change by raising awareness, inspiring action and saving lives. To learn more about the Ad Council and its campaigns, visit www.adcouncil.org, like us on Facebook, follow us on Twitter or view our PSAs on YouTube.