BOSTON--(BUSINESS WIRE)--Today, Lose It!, the comprehensive app-based weight-loss program, announced that it has released Lose It! for Apple Watch, a powerful, digital health and fitness experience that delivers the most critical components of the highly popular weight-loss program to Apple Watch owners. The new offering provides members with detailed personal insights, quick-tap logging, and easy meal tracking to enhance members’ abilities to live healthier lives.
“Weight loss that fits your wrist is now a reality,” says Charles Teague, CEO of Lose It!. “Weight loss is a highly personal journey, one that we believe begins with small day-to-day choices and builds to complete lifelong change. Apple Watch is an exciting extension of the Lose It! weight-loss program and will make wellness as easy as glancing at your wrist to receive daily health alerts and as simple as tapping a screen to log nutrition for the day.”
Lose It! for Apple Watch, like Lose It! for smartphones, tablets, and PCs, is free and is available in the Apple store. Images, press resources, and a video of the app in action can be viewed at www.loseit.com/applewatch. For existing Lose It! members with the latest iOS software upgrade, their current Lose It! account is fully compatible with Apple Watch and will sync with the watch to share critical insights. Features of Lose It! for Apple Watch include:
Calories at a glance: Lose It! for Apple Watch enables members to monitor daily calorie intake at a glance. As members log food and exercise throughout the day, they can instantly view their calorie budgets, and use that information to make smarter food choices like swapping out that chocolate chip cookie for an apple.
Detailed nutrition: For those interested in a more detailed look at their daily, and even weekly, nutritional breakdowns, members can simply tap their calories-at-a-glance screen and pull up more detailed insights. For example, members can see a breakdown of their daily nutrients, their weekly calorie goals, and their activity levels.
Meal reminders: Forgot to log a meal? No problem. Lose It! taps into Apple Watch’s notification system, and can remind members when they’ve forgotten to log. Sometimes, this little nudge is all they need to stay on track.
Quick logging: Finally, Lose It! for Apple Watch makes logging quicker than ever with the addition of an entirely new feature: one-click calorie logging. If members don’t have time to log each item of a meal in detail, they can easily just log calories directly into the watch. If they do have time to log their entire meal, they can simply hit the “Log Using Phone” button on the watch, and complete tracking from their phones.
“This new way to interact is an important step in the evolution of digital health and wellness and will force every consumer brand to rethink how they connect with their customers on a smaller screen and on a more personal level,” says Teague. “With more than 24 million members, we couldn’t be more excited about the opportunity it provides for us to give Apple Watch users an even more meaningful, intimate, cutting-edge experience that leads to successful weight loss and a better picture of their overall health.”
About Lose It!
Since 2008, Lose It! (www.loseit.com) has helped more than 24 million members shed close to 40 million pounds by delivering the most comprehensive, personal app-based weight-loss program. Continuing to lead the Health & Fitness and Top-Grossing App categories on iTunes, Lose It! empowers members to live healthier lives and achieve their weight loss goals through motivation and challenges, coaching, overall health management, and the insights that come from tracking and monitoring daily calories, exercise, and nutrition. Lose It! makes it easy and convenient for anyone to transform their lives in meaningful, healthy ways on the go and at the touch of a screen. Based in Boston, Lose It! is powered by proven nutrition science, robust behavioral data, and customer-centered software development and continues to lead and innovate the digital health and fitness market. Join the millions of members experiencing weight loss that fits by visiting LoseIt.com or downloading the Lose It! app for iPhone or Android.