SANTA MONICA, Calif.--(BUSINESS WIRE)--Tapstone (www.tapstone.com) announced today that Gavin Ballas has joined the executive management team to further develop their growing portfolio of direct response advertisers and client offerings. Gavin comes with a wealth of experience in on and offline advertising, having spent the last 18 years selling direct response media. Previously with CBS Radio’s, Howard Stern Show, Spot Runner and most recently with InterMedia, Gavin has closed and managed hundreds of millions of dollars in direct response campaigns. Gavin has a proven track record in driving results for advertisers.
Gavin joins Tapstone to participate in the company's continued quarter over quarter growth since Jonathan took the reigns in November of 2013. “The Ad:Tech market has never been more exciting,” said Gavin Ballas, Executive Vice President, Business Development, Tapstone. “At Tapstone, I’m able to offer advertisers a complete omni-channel media approach that integrates Digital, TV, Radio and Social Media in unique ways. I am thrilled to join a team of young creative colleagues with a passion for advertising technology.”
“Gavin’s wealth of experience and industry knowledge has already made him a key addition to the Tapstone family,” said Jonathan David, CEO, Tapstone. “We view his appointment as the first step in the expansion of services planned for this year as we continually innovate our approach to blend on and off-line ad campaigns for greatest impact. We’re extremely fortunate to find someone of Gavin’s caliber.”
Tapstone is a proven digital media buying and optimization platform that leverages the perfect blend of exclusive inventory, proprietary data analysis, automated technology and human expertise to deliver results-driven campaigns at scale. Tapstone delivers results for numerous Fortune 500 brands.
Founded in 2013, Tapstone is a privately-held company located in Santa Monica, California. For more information, visit www.tapstone.com.
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