BOSTON & LAS VEGAS--(BUSINESS WIRE)--Burst, the technology platform that's helping content creators unlock the power of mobile video, today announced it is joining the NewTek Developer Network, a growing ecosystem of companies and products designed to optimize workflow of live production. As part of its entrance into this network, Burst's mobile video platform is now integrated with NewTek's line of TriCaster multi-camera video production systems in a joint solution called BurstOnTV. The technical integration is designed to help content creators harness mobile video content into live productions, television broadcasts, mobile, digital properties and social media, as well as in-venue broadcasts.
While the convergence of consumer smartphone adoption and the growth in mobile video creates a perfect opportunity for fan and viewer engagement, most content creators struggle with the complexities associated with mobile video collection, management, integration and distribution, as well as allocating the appropriate funds to make this happen. The Burst platform solves these challenges by working directly within a media company's workflow to help them create, aggregate and publish mobile video instantly.
The TriCaster family of products eliminates the need for the purchase and installation of multiple separate components by integrating several functions into an easy-to-use and cost-effective system. By integrating with Burst, NewTek customers can now leverage user-generated content and controlled content (reporters, freelancers) into live broadcasts. The BurstOnTV integration works within existing TriCaster workflows to easily and seamlessly broadcast user-generated content at a low cost.
"We are very impressed with Burst's mobile video solution and software, and we're pleased to welcome them into the NewTek Developer Network," said Michael Kornet, executive vice president, Business Development for NewTek. "This integration provides our customers with tremendous access to mobile video content for live broadcast and allows them to better engage with their increasingly mobile audience."
"NewTek is driving innovation in the broadcast space, and we are thrilled to be partnering with a like-minded organization to bring user-generated content to their customers' live and studio productions," said Bryant McBride, CEO of Burst. "Our joint solution builds the ultimate bridge to connect mobile video and broadcast TV and solves all of the challenges broadcasters traditionally face in taking advantage of mobile video, including collection, management, integration and distribution."
Stop by the NewTek booth (#SL3312) at NAB for more information.
Burst is a leading mobile video technology company that helps content creators unlock the power of mobile video. The Burst platform is utilized by media companies, publishers, organizations and brands who want to leverage the power of both user-generated and "controlled" content. Burst's proprietary technology solves the challenges of creating, managing, publishing and monetizing mobile video across all screens with its innovative, mobile-to-broadcast cloud platform.