LOS ANGELES--(BUSINESS WIRE)--The 2015 Radio Disney Music Awards (RDMA), music's biggest event for families and last year's #1 televised music awards show among youth demographics, has attracted family friendly marquee sponsors American Girl®, BAND-AID® Brand, Jo-Ann Fabric and Craft Stores, KIDZ BOP, Moose Toys Shopkins and nabi®. Sponsorships will include multi-platform initiatives, reaching RDMA audiences across digital, broadcast and social platforms. The event takes place SATURDAY, APRIL 25 at Nokia Theatre L.A. LIVE. The next day, Sunday, April 26 (7:30 p.m., ET/PT), a 30-minute pre-show originating from the red carpet and a 90-minute awards show telecast will be presented on Disney Channels U.S. and WATCH Disney Channel app. The telecast will also be presented on Disney Channels around the world.
BAND-AID Brand® and nabi are also sponsoring the Macon, Georgia and Houston, Texas stops of "On the Road to the RDMAs," a five-city live event tour for families that features performances by top Radio Disney artists. The road show culminates in a free RDMA Pre-Show Festival that will take place in Nokia Plaza (at Nokia Theatre L.A. LIVE) in the hours leading up to the awards show.
Sponsorship highlights include:
Back for a second year, American Girl is showcasing its 2015 Girl of the Year™, Grace Thomas™ — a big-ideas girl who makes baking her business — at the Pre-Show Festival. In addition, fans attending the event can enter a sweepstakes for the chance to win a trip to American Girl Place Los Angeles and lunch for two in the in-store Cafe. American Girl is a sponsor of the Disney Channel event premiere.
BAND-AID® Brand is sponsoring the category "Stuck In Our Heads – Catchiest New Song," tied to a national contest encouraging families to send in their versions of the BAND-AID® Brand "Stuck On Me" Jingle for a chance to win a trip to the 2016 RDMAs. The contest will be promoted on Disney XD and social media with a spot featuring Radio Disney's Brooke and female pop trio Sweet Suspense. For "On The Road to the RDMAs" stops in Macon, Houston and at the Pre-Show Festival, the brand is sponsoring a "BAND-AID® Brand Photo Experience." Additionally, BAND-AID® Brand is a sponsor of both the Disney Channel and Disney XD event premieres.
KIDZ BOP is sponsoring a Radio Disney MEGA sweepstakes by giving the grand prize winner the unique and exclusive opportunity to deliver the winner's envelope to a presenter on stage for one of the 2015 RDMA categories. The winner will also receive a prize pack of KIDZ BOP merchandise, including the latest release in their best-selling music series, "KIDZ BOP 28." KIDZ BOP is also sponsoring the Disney Channel event premiere.
nabi, a returning sponsor for the second year, will be featuring an experiential lounge showcasing the nabi Big Tab HD at the Macon and Houston stops during the "On The Road to the RDMAs" tour. nabi is also sponsoring a VIP sweepstakes via the Radio Disney app where fans can enter to win a trip for four to the RDMAs and a prize pack of nabi products, as well as the opportunity for three "virtual VIPs" to have a digital red carpet experience with Radio Disney's Alli Simpson. nabi will also sponsor the Disney Channel and Disney XD event premieres.
Jo-Ann Fabric and Craft Stores and Moose Toys Shopkins will sponsor the Disney Channel and Disney XD event premieres.
American Girl is a premium brand for girls and a wholly owned subsidiary of Mattel, Inc. (NASDAQ:MAT, www.mattel.com). The Mattel family of companies is the worldwide leader in the design, manufacture, and marketing of toys and family products. Since its inception in 1986, American Girl has been devoted to celebrating girls ages 3 to 12 through high-quality dolls and accessories, books, clothes, movies, and unforgettable experiences. Best-selling lines include BeForever™, My American Girl™, Girl of the Year™, and Bitty Baby™. Headquartered in Middleton, WI, the company sells products exclusively through its award-winning catalogue, on americangirl.com, and in its experiential retail stores. By inspiring girls to be their best, American Girl has earned the loyalty of millions of girls and the praise and trust of parents and educators.
BAND-AID® Brand Adhesive Bandages, leading iconic brand of Johnson & Johnson Consumer Companies, Inc., has long been a staple in a family's first-aid kit as a source of healing, comfort and protection. And as the brand has expanded over the years, so too has the technology and innovation behind it. BAND-AID® Brand has moved from offering strictly bandages to becoming a brand that offers a wide variety of products to meet the diverse needs of today's active families and their lifestyles. For more information, visit www.band-aid.com and "like" BAND-AID® Brand on Facebook at www.facebook.com/bandaid.
Fuhu, Inc., the creator of the nabi® tablet, is the leading designer, seller and innovator of thoughtful consumer products and services. Fuhu™ is committed to creating solutions that are: (1) socially responsible, (2) made right, (3) make a difference in people's lives, (4) For Parents. By Parents. ® and (5) dedicated to the intellectual development of children. Fuhu, Inc. is the No. 1 Fastest-Growing Private Company amongst 5,000 in America as ranked by Inc.’s exclusive 32nd Inc. 500|5000 list and No. 1 on and America’s Most Promising Company as ranked by Forbes. Fuhu is headquartered in El Segundo, Calif., with offices in Denver, San Jose, China, Hong Kong, Taipei and Japan. For more information, visit www.fuhu.com and www.nabi.com.
Jo-Ann Fabric and Craft Stores, the nation’s leading fabric and craft retailer with locations in 49 states, was founded in 1943 as a single retail store. Today, approximately 850 Jo-Ann stores across the country provide consumers all the fabrics, craft supplies and inspiration they need, conveniently under one roof. For additional information, visit Joann.com. To make creative connections, visit Joann.com/community.
KIDZ BOP is the #1 music brand for kids, featuring today’s biggest hits "sung by kids for kids." Over 15 million KIDZ BOP albums have sold since the family-friendly audio collection debuted in 2001. Their latest album, KIDZ BOP 28, was released in March. KIDZ BOP has been named Billboard Magazine’s "#1 Kids’ Artist" for five consecutive years, and has had 20 Billboard Top 10 albums. KIDZ BOP connects with kids and families through its best-selling music, popular KIDZ BOP Radio channel on SiriusXM, TV commercials, consumer products, and live tours. For more information, visit kidzbop.com
Moose Toys is a global toy company with offices in the US, UK, Hong Kong and the head office based in Melbourne, Australia. This award-winning company is known for designing, developing and distributing toy and lifestyle products across the globe for children of all ages and the young at heart. Moose has products in all toy categories including collectibles, arts and crafts, activity toys, dolls, novelty items and outdoor products, and has brought joy to kids worldwide with successful products such as Mighty Beanz, Beados, Aqua Sand and The Trash Pack™. In 2014, Moose introduced several new product lines for boys and girls, including Shopkins™, the hottest girl’s collectible line of grocery-themed characters; Little Live Pets, electronic pets that come to life in the palm of your hand; as well as line extensions for Beados craft activity sets. Moose has scored numerous coveted toy awards, including Shopkins Small Mart playset - a 2015 TOTY winner by the Toy Industry Association. Visit www.moosetoys.com for more information.
The 2015 Radio Disney Music Awards, music's biggest event for families, is set for SATURDAY, APRIL 25 at Nokia Theatre L.A. LIVE in Los Angeles. The show will feature performances by some of the biggest artists in music and the presentation of the uniquely Radio Disney "ARDY" statuette winners, as voted on by fans globally. Walt Disney Records will release a compilation album of 15 tracks featuring nominees and nominated songs on Tuesday, April 21. A 90-minute televised special "Disney Channel Presents the Radio Disney Music Awards" and 30-minute pre-show including red-carpet arrivals, will be presented SUNDAY, APRIL 26 on Disney Channel. Highlights will also be available on Radio Disney, the Radio Disney App, the WATCH Disney Channel app and RadioDisney.com.
-- Radio Disney--