DENVER--(BUSINESS WIRE)--Marley Coffee (OTCQB:JAMN), the sustainably grown, ethically farmed and artisan-roasted premium coffee company, has recently been recognized for excellent taste and championing innovative sustainable leadership for the recyclable RealCup™, a sustainable and easy-to-recycle single-serve capsule that’s compatible with most Keurig® K-Cup® machines. With recent concerns about the K-Cup®’s negative impact on the environment, Marley Coffee has seized the opportunity to speak out about the brand and the recyclable RealCup™ in recent interviews with MSNBC’s “NewsNation with Tamron Hall,” FOX Business’s “Varney & Company,” and Bloomberg “Market Makers.”
“When I got into this business, I wanted to do something for the community—both around our coffee farm and for the worldwide community as a whole,” said Rohan Marley, Chairman of Marley Coffee. “In life you have to put yourself forward. You have to plant the seeds and watch yourself grow. Our recyclable RealCup™ is a sustainable solution that will benefit all communities and we’re proud of the recognition for our commitment to sustainability and the new packaging that will help call out this benefit to consumers.”
“We estimate that over 10 billion single-serve capsules are discarded in landfills annually in North America alone,” said Brent Toevs, CEO of Marley Coffee. “With the introduction of the recyclable RealCup™, we believe that we are providing a game-changing, sustainable solution that consumers have been demanding without compromising taste or quality. Marley Coffee is thrilled to be leading the category in sustainability by bringing the recyclable RealCup™ to market this summer. We estimate that if we can convince 1% of the market to switch to our RealCup™, we can keep 100 million capsules out of landfills. From a business perspective this has the potential to more than double our projected gross sales. For us it’s good business, but more than that, it’s also the right business.”
Marley Coffee is the first premium coffee brand to bring the recyclable RealCup™ to market, five years ahead of industry giants. The recyclable RealCup™ technology created by strategic partner Mother Parkers was recently recognized as a winner of the Frost & Sullivan 2015 Manufacturing Leadership Awards in both New Product Leadership and Engineering & Production Technology Leadership for embracing and accelerating breakthrough innovation. The recyclable RealCup™ was also recognized by the Specialty Coffee Association of America as the Winner of Best New Product—Sustainability—SCAA 2015 as well as a recipient of the 2015 People’s Choice Award—Sustainability—SCAA 2015. These awards further reinforce the importance of the launch of recyclable RealCup™.
Furthering the brand’s sustainability efforts, Marley Coffee also donates one cent of every single-serve capsule sold to Water Wise Coffee™, an initiative dedicated to improving water quality in coffee-producing countries around the world. Starting in Ethiopia, Water Wise Coffee is helping to convert wet mills with vetiver grass wetlands in the Sidama region’s Kolla River.
In addition to collecting accolades for the recyclable RealCup™ Marley Coffee’s “Buffalo Soldier” Dark Roast has recently been named a winner of Clean Eating magazine’s 2015 Clean Choice Awards in the Breakfast category. Marley Coffee has recently been featured in Harper’s Bazaar India, InStyle magazine online and Food & Wine online.
About Jammin Java Corp., d/b/a Marley Coffee
Marley Coffee (corporate name Jammin Java Corp.) is a U.S.-based company that provides premium, artisan roasted coffee to the grocery, retail, online, service, hospitality, office coffee service and big box store industry. Under its exclusive licensing agreement with 56 Hope Road, the company continues to develop its coffee lines under the Marley Coffee brand. The company is a fully reporting company quoted on the OTCQB under the symbol "JAMN." For additional information, follow Marley Coffee on Facebook, Twitter and visit MarleyCoffee.com or visit the Investor Relations section at Investor.MarleyCoffee.com.
*Marley Coffee and RealCups™ have no affiliation with Keurig® Inc. or the K-Cup®.
This Press Release includes forward-looking statements within the meaning of Section 27A of the Securities Act of 1933, as amended and Section 21E of the Securities Exchange Act of 1934, as amended (the "Acts"). In particular, the words "believe," "may," "could," "should," "expect," "anticipate," "estimate," "project," "propose," "plan," "intend," and similar conditional words and expressions are intended to identify forward-looking statements and are subject to the safe harbor created by these Acts. Any statements made in this news release about an action, event or development, are forward-looking statements. Such statements are based upon assumptions that in the future may prove not to have been accurate and are subject to significant risks and uncertainties. Investors are cautioned that any forward-looking statements are not guarantees of future performance and actual results or developments may differ materially from those projected. The forward-looking statements in this press release are made as of the date hereof. The company takes no obligation to update or correct its own forward-looking statements, except as required by law or those prepared by third parties that are not paid by the company. The company's SEC filings are available at www.sec.gov.