Nation’s Top CPG and Retail Leaders Reveal How to Accelerate the Path to Growth at 2015 IRI Summit

Day One Keynote Speakers Include Executives from Frito-Lay North America, Starbucks and Tyson Foods




Andrew Appel, President and CEO, Information Resources, Inc. (IRI)

Thomas Greco, Chief Executive Officer, Frito-Lay North America

Michael Conway, President, Global Channel Development, Starbucks

Liz Ross, Global Chief Marketing Officer, IPG Mediabrands

David Ervin, Vice President, Marketing Services, Tyson Foods

Harry Kraemer, Professor of Management and Strategy at Northwestern University Kellogg School of Management, Author of From Values to Action: The Four Principles of Values-Based Leadership

Joan Lewis, Former Senior Vice President, Consumer and Market Knowledge and Media Transformation, Procter & Gamble



IRI’s 2015 Summit is a world-class conference to help senior executives at manufacturers and retailers find growth in CPG. It’s a broad-based industry forum designed to address the major business challenges facing retailers and manufacturers today. The program will bring to light strategies for finding growth opportunities with shoppers via cutting-edge content and analytics, technologies and retail best practices. The 2015 Summit keynote speakers span multiple industries and areas of expertise, but they have one thing in common: a proven track record of excellence and innovation.


IRI created the broad-based, high-level forum to examine the latest innovative strategies and the newest technologies and analytic tools to fuel bottom-line growth in today’s CPG marketplace.
IRI will kick off the Summit with the following keynote speakers:

8:05–8:45 a.m.

Andrew Appel, Information Resources, Inc.

“Shaping the Consumer Buying Revolution”

8:45–9:15 a.m.

Thomas Greco, Frito-Lay North America

“Sustainable Growth on Demand”

9:15–9:45 a.m.

Michael Conway, Starbucks

“From Barista to Aisle: How Starbucks Drives Growth”

9:45–10:15 a.m.

Liz Ross, IPG Mediabrands

David Ervin, Tyson Foods

“From Big Data to Smart Data”

10:45–11:45 a.m.

Industry CEO Forum and Panel

Moderator: Joan Lewis, Procter & Gamble

Co-Moderator: Andrew Appel, IRI

“Future of the Consumer Revolution”

11:45 a.m.–12:30 p.m.

Harry Kraemer, Northwestern University Kellogg School of Management

“Values-Based Leadership”


Tuesday, April 21, 8 a.m.–4 p.m. CT


2015 IRI Summit
J.W. Marriott
110 E. 2nd St.
Austin, TX 78701

About the IRI Partner Ecosystem

IRI fundamentally believes that delivering differentiated growth for clients requires deep, highly integrated partnering with a variety of best-of-breed companies. As such, IRI works closely with a broad range of industry leaders to create innovative joint solutions, services and access to capabilities to help its clients more effectively compete in their various markets and exceed their growth objectives. IRI is committed to its partnership philosophy and continues to actively enhance its ecosystem of partners through alliances, joint ventures, acquisitions and affiliations. The IRI Partner Ecosystem includes such companies as BlueKai (an Oracle company), The Boston Consulting Group, comScoreDatalogix (an Oracle company), Experian, GfK, Intage, Ipsos, Kantar, MaxPoint, Millward Brown Digital, Rentrak, SPINS, Univision and others.

About IRI:

IRI is a leader in delivering powerful market, consumer and media exposure information, predictive analytics and the foresight that leads to action. We go beyond the data to ignite extraordinary growth for our clients in the CPG, retail and over-the-counter health care industries by pinpointing what matters and illuminating how it can impact their businesses. Move your business forward at


Shelley Hughes, +1 312.474.3675


Shelley Hughes, +1 312.474.3675