OSHKOSH, Wis.--(BUSINESS WIRE)--Promotional products retailer 4imprint has released the spring 2015 issue of amplify, the industry’s first digital magazine devoted to sharing promotional products ideas and success stories. Among the stories in this issue:
- A volunteer-run leadership program’s alumni group shares how they fund program scholarships through the sale of promotional t-shirts and describes the social media campaign that helped them win 4imprint’s ‘brand with ten grand!’ contest.
- A school nurse takes on childhood obesity by motivating high school students to get moving and track their steps with pedometers. She explains how she uses promotional products, branded with the school’s logo to drive participation that included one student logging more than 3,500 miles in a single year!
- As corporate wellness programs are growing, new research is helping companies identify what works. The story looks at the success of companies who’ve integrated disease management programs, leadership participation and on-going communication as core components of their programs.
The digital magazine showcases real organizations that use promotional products to get results. Amplify includes interactive features such as photo albums, audio interviews, videos and more.
“We hear so many different stories from organizations using promotional products in different ways – for marketing, human resources, team-building, fund-raising, product launches and more. In some cases, the products support a broader campaign. In others, branded promotional gear is the campaign,” said Kevin Lyons-Tarr, CEO, 4imprint. “That’s the case with Wisconsin Leadership Seminar (WILS), a completely volunteer-led organization that provides leadership training to high school students, provides a great example of how promotional products can be a major contributor to an organization’s success. That’s what makes their story such a great read.”
The spring 2015 issue also showcases fan-favorite tumblers and mugs, highlights a wide range of drinkware styles, highlights new research on the importance of workplace friendships and shares the story of a camp that helps children overcome grief.
Amplify is available for free on the App Store for iPhone, iPad and iPod touch. Amplify is also free for AndroidTM, on Google PlayTM. Android and Google Play are trademarks of Google Inc. The issue is also available online at info.4imprint.com.
4imprint is part of 4imprint Group, Plc, a publicly traded company on the London Stock Exchange, serving more than 100,000 businesses with promotional items throughout the United States, Canada, United Kingdom and Ireland. 4imprint offers corporate gifts, personalized gifts, custom t-shirts, promotional pens, travel mugs, tote bags, water bottles, Post-it® Notes, custom calendars, custom shirts and much more. For additional information, visit www.4imprint.com.