DUBLIN--(BUSINESS WIRE)--Research and Markets (http://www.researchandmarkets.com/research/bvkpzf/digital_and) has announced the addition of the "Digital and Mobile Behavior and Attitudes of the Wealthy in USA, UK, France, Germany, and China" report to their offering.
The latest research shows that global private wealth grew almost 15% last year. Worldwide almost 35 million adults are USD millionaires, a number that is expected to increase by more than 50% by 2019. At the same time, swift digital development is disrupting how the rapidly rising number of affluent and high-net-worth individuals globally want to interact with their banks and wealth managers.
Our 396-page report (107 pages analysis and commentary plus 289 data charts) provides wealth managers with the data and analysis they need to make the right decisions on how to best serve affluent and high-net-worth individuals in the US, Germany, France, the UK, and China with mobile and digital technologies. The report tells you all you need to know about the mobile and digital behaviors, attitudes and needs of the wealthy in these five key markets, which in total comprise more than 60% of millionaires worldwide. In addition, the report compares the requirements of the survey respondents to the reality of today's banking apps through a detailed gap analysis for 20 of the leading wealth managers.
The report is based on a quantitative survey launched in five key markets in October 2014 on the topics of mobile devices, operating systems, mobile usage patterns, attitudes toward a large number of mobile features, digital communication behavior with financial institutions and satisfaction levels with regard to mobile banking channels. In total, 1000 emerging affluent, affluent and high-net-worth individuals were interviewed online.
The report gives wealth managers and banks, among others, answers to the following questions on how to reach and win affluents and HNWIs in the US, the UK, France, Germany and China:
- On which mobile and digital devices can wealth managers reach the affluent/HNWIs? - Which are the most important mobile operating systems for reaching the wealthy (by market)? - Which mobile apps and websites do they use for financial matters? - In which circumstances and where do they use mobile devices? - Through which digital channels do they want to get in touch with their wealth managers and advisors? - What features should a bank's mobile apps offer? - How satisfied are the affluent/HNWIs in the 5 key markets with the mobile offerings of their wealth manager? What factors prevent them from using them?
Key Topics Covered:
1.0 Executive Summary
3.0 Summary Of Findings: Chinese Most Technology-Friendly -Wealth Drives Technology Use Across All Countries
4.0 Country-Specific Summary Of Findings
5.0 Gap Analysis: How Global Wealth Managers Meet Client Needs
6.0 Survey Questionnaire
- Abn Amro
- Bnp Paribas
- Charles Schwab
- Credit Suisse
- J.P. Morgan
- Julius Bär
- Merrill Lynch
- Northern Trust
- Société Générale
- U.S- Trust
- Wealth Managers Worldwide
For more information visit http://www.researchandmarkets.com/research/bvkpzf/digital_and