HONG KONG--(BUSINESS WIRE)--Infiniti’s growth strategy continues to deliver strong sales results. The company had another record quarter with worldwide sales of more than 52,000 vehicles for the first quarter of 2015. This is a year-on-year increase of 12 percent, making it the best quarter in Infiniti’s sales history.
“These results are a strong proof point that Infiniti is on a successful growth path, establishing itself as one of the key premium brands globally. We have secured strong momentum and a strong foundation for the coming fiscal year,” said Roland Krueger, president of Infiniti Motor Company, Limited.
All four of the company’s geographic regions achieved positive growth. In the U.S., Infiniti’s biggest market, sales hit 33,800 vehicles, an increase of 8 percent compared to Q1 2014. In China, the brand’s biggest growth market, almost 7,900 vehicles were sold, an increase of 28 percent from the same timeframe last year. In the EMEA (Europe, Middle East, and Africa) and Asia & Oceania regions, first-quarter sales increased 18 percent and 31 percent respectively to approximately 6,400 and 1,400 vehicles. In the highly competitive Western Europe market, Infiniti almost doubled its sales to more than 2,000 vehicles. This represents an increase of 92 percent and marks a new record for the region. Other regions, such as Mexico, South Africa and Australia, also achieved record sales for the quarter.
A successful product lineup keeps driving sustainable sales growth. The premium Q50 sports sedan – Infiniti’s top selling model – enjoyed more than 50 percent growth from the same period last year and increased its volume in every region of the world. Q70 achieved over 50 percent growth in the Americas and China. QX80, which is one of Infiniti’s top SUVs, saw 21 percent growth. In March, Infiniti launched a refreshed version of the QX50 in China. This vehicle has been presented at the recent New York auto show for the U.S. and will be introduced to other markets subsequently.
“We are pleased to see that Infiniti has made significant progress, transforming itself into a global premium automotive brand,” said Krueger. “We are confident that we will achieve another year of strong performance.”
Infiniti Motor Company Ltd. is headquartered in Hong Kong with sales operations in over 50 countries. The Infiniti brand was launched in 1989. Its range of premium automobiles is currently built in manufacturing facilities in Japan, the United States and China. Production in the UK will start in 2015, bringing with it significant expansion of the brand’s portfolio. Infiniti plans to also expand manufacturing into Mexico by 2017.
As the Title Partner and Vehicle Performance Partner of Infiniti Red Bull Racing, Infiniti has a far-reaching technical collaboration with the four-time FIA Formula One World Championship winning Team.
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