ATLANTA--(BUSINESS WIRE)--Insightpool, the Social Relationship Intelligence Platform, today launched their integration with Marketo, the leading provider of engagement marketing software and solutions. The integration of Marketo’s digital marketing solution will enable Insightpool users to maximize return on lead identification and engagement, connecting campaigns across platforms for more measurable social ROI.
Insightpool helps brands identify, predict and nurture new advocates on social media—creating personalized engagements that deliver exceptional brand experiences and drive measurable revenue and results. The Marketo integration enhances these capabilities by enabling users to sync their Insightpool campaigns to the Marketo lead database. These users now have full visibility into conversion rates as they relate to end goals specified in Marketo, and are provided with the tools they need to activate and nurture relevant leads. Now buyers can also measure how much faster social leads go down the funnel and much more they create in pipeline value.
“Marketo is a system of record for so many of our clients, and integrating directly into their ecosystem is a natural evolution of our customer centric development strategy,” said Devon Wijesinghe, Insightpool CEO. “Paired with our recent acquisition of Next Principles, we’re confident that our set of offerings is unparalleled when it comes to bringing ROI to social media. We intend to continue creating the best end-to-end experiences for our users that will drive results and revenue.”
Marketo provides the leading marketing software and solutions designed to help marketers master the art and science of digital marketing. Marketo's Engagement Marketing Platform powers applications to help marketers tackle all aspects of digital marketing from the planning and orchestration of marketing activities to the delivery of personalized interactions that can be optimized in real-time. Marketo's applications are known for their ease-of-use, and are complemented by the Marketing Nation, a thriving network of more than 400 third-party solutions through the LaunchPoint ecosystem and over 50,000 marketers who share and learn from each other to grow their collective marketing expertise.
Insightpool plans to expand upon this integration in the future, tying aspects of drip marketing strategy to specific events in Marketo that impact social strategy, based on how specific metrics, outside of social, are being met. These integrations further enhance Insightpool’s capabilities to quantifiably predict and convert meaningful social campaigns for organizations, from B2B sales leads to B2C customer advocacy and promotion. Insightpool arms marketers with the ability and insights to meaningfully impact companies’ bottom lines.
The Marketo integration comes at the heels of Insightpool’s acquisition of Next Principles, an enterprise solution for social sales automation, focused on demand generation and bridging the gap between social and other customer channels.
For more about Insightpool, please visit: www.insightpool.com
Insightpool, the Social Relationship Intelligence Platform, is the smarter way to drive relationships on social.
Through Social Relationship Intelligence, Insightpool is revolutionizing social sales and marketing—helping brands predict the right people and precise actions to nurture social relationships and drive measurable revenue and results.
Launched in 2013, Insightpool is headquartered in Atlanta, Georgia. Insightpool works with some of the world’s largest and most innovative brands, from Home Depot to Cox Communications, Warner Bros. Entertainment, General Mills and more, along with business-to-business organizations like Docusign and Clicktools. For more information, visit http://www.insightpool.com/.