SANTA MONICA, Calif.--(BUSINESS WIRE)--Today, ZipRecruiter (www.ZipRecruiter.com), the company bringing Fortune-500 level hiring and employee management solutions to small- to medium-sized businesses, released its first ever television branding campaign. The spots, which introduce a new tagline, “Find The Right One,” speak to ZipRecruiter’s deep commitment to simplifying the hiring process by providing a streamlined, affordable connecting point between employers and job seekers.
A campaign of this caliber marks a coming of age for ZipRecruiter, which has built a thriving business through a successful strategy of data-driven digital marketing. With more than 650,000 employers who have come to the site for help with hiring and 30,000 new businesses signing up each month, ZipRecruiter is now one of the fastest-growing hiring solutions on the market. Just last month, they expanded their product offerings into the Human Resources space by launching their digital onboarding service, ZipHire.
The campaign consists of dual spots; “One-Click,” which highlights ZipRecruiter’s value to small business owners with an overview of key features, and “Right Resume,” which cinematically visualizes ZipRecruiter’s commitment to making hiring simpler for small businesses. Together, the spots present both the emotional and technical sides of hiring, and show how ZipRecruiter’s focus on simplicity and ease-of-use helps customers navigate both to find the right candidate.
“Our new TV ads are the next step in our aggressive integrated marketing strategy, which is one of the keys to our tremendous growth,” said Allan Jones, Chief Marketing Officer for ZipRecruiter. “This is an opportunity to connect with a larger audience of business owners on an emotional level. We are confident that the ambitious campaign executed by Los Angeles-based Tiny Rebellion, will achieve that beautifully.”
Tiny Rebellion, ZipRecruiter's Santa Monica-based creative agency of record, developed the overarching ZipRecruiter ads, which start airing today and feature a mix of 60-second, 30-second and 15-second spots running nationally on cable and online. Both spots were co-written by Nick Liebeskind and David Blacker and directed by Misko Iho.
ZipRecruiter allows small businesses, individual employers and recruiters to easily reach the right candidates and make the best hiring decisions with single click postings to 100+ leading job networks and online interview tools, all while eliminating bulky and expensive software. ZipRecruiter uses their machine-learning algorithm to take a haystack of jobseekers and mine for the needle employers are targeting. Job seekers can also search over a hundred job boards simultaneously and distribute their resume to thousands of hiring managers through the resume database. Founded in 2010, ZipRecruiter is a privately held company based in Santa Monica, California. Follow ZipRecruiter on Twitter: @ZipRecruiter.
About Tiny Rebellion
Tiny Rebellion is the positive change ad agency that helps purpose-led companies disrupt their industries while positively changing the world — like Bolthouse Farms and TrueCar. Tiny Rebellion believes accountable business is the most powerful force for positive change. Tiny Rebellion change agents create truth-fueled advertising that ignites a consumer uprising for their clients. Tiny Rebellion is located in Santa Monica, California, at the epicenter of Silicon Beach. For more information, visit www.tiny-rebellion.com.