Research and Markets: Top 50 U.S. Retail Banks and Credit Unions' Debit Rewards and Loyalty Programs: 2014 Annual Review

DUBLIN--()--Research and Markets (http://www.researchandmarkets.com/research/jltsn3/top_50_u_s) has announced the addition of the "Top 50 U.S. Retail Banks and Credit Unions' Debit Rewards and Loyalty Programs: 2014 Annual Review" report to their offering.

Top 50 U.S. Retail Banks and Credit Unions' Debit Rewards and Loyalty Programs: 2014 Annual Review, provides an update on trends in debit cards and debit rewards. It includes primary data on consumer usage and attitudes, a survey of details of the top 50 FIs' programs, a look at merchant-funded discount networks (MFDNs), changes in debit rewards among smaller versus larger retail banks and credit unions, and what to expect in rewards in 2015.

This research report reveals that five years after the passage of the Durbin Amendment, debit rewards programs have rebounded such that 50-60% of financial institutions in the United States are offering debit rewards in one form or another. Research finds that consumers prefer cash rewards first and foremost on debit cards, and then traditional points or miles second. Issuers' strong preference for merchant-funded rewards programs over traditional issuer-funded points programs is also evident.

Highlights of the report include:

  • Understanding the evolving consumer trends related to debit cards
  • Consumer trends that lead to greater debit card usage
  • Merchant-funded discount network from an issuer perspective
  • Debit rewards interest growing among smaller financial institutions
  • Notable changes in debit rewards for top 50 issuers between 2013 and 2014
  • What to expect in debit rewards in 2015

Key Topics Covere:

  1. Executive Summary
  2. Introduction
  3. Evolving Consumer Trends
  4. Account Ownership Changes
  5. Debit Usage Changes
  6. Rewards Lead to Greater Usage
  7. Debit Issuers Are Once Again Adopting Debit Rewards
  8. Merchant-Funded Discount Networks 2014: The Issuers' Perspective
  9. Interest in Debit Rewards Is Rising Among Small FIs
  10. Notable Changes between 2013 and 2014
  11. Changes at Retail Banks
  12. Changes at Credit Unions
  13. Other Notes and Changes
  14. What to Expect in 2015
  15. Mobile Rewards
  16. Real-Time Rewards
  17. Considerations for Offering Debit Rewards in 2015
  18. Appendix A: Top 25 Retail Banks' Debit Rewards Program Details
  19. Appendix B: Top 25 Credit Unions' Debit Rewards Program Details

Companies Mentioned

  • Affinity Solutions
  • American Airlines Federal Credit Union
  • America First Credit Union
  • Bank of America
  • BB&T
  • Buzz Points
  • Cardlytics
  • Cartera Commerce
  • Disney
  • Dynamics
  • Edo Interactive
  • Golden 1 Credit Union
  • JPMorgan Chase
  • Linkable Networks
  • PNC Bank
  • Pulse
  • RewardsNOW
  • San Diego County Credit Union
  • SchoolsFirst Credit Union
  • SunTrust
  • TD Bank
  • Truaxis (MasterCard)
  • U.S. Bank
  • Welcome Real-time
  • Wells Fargo

For more information visit http://www.researchandmarkets.com/research/jltsn3/top_50_u_s

Contacts

Research and Markets
Laura Wood, Senior Manager
press@researchandmarkets.com
For E.S.T Office Hours Call 1-917-300-0470
For U.S./CAN Toll Free Call 1-800-526-8630
For GMT Office Hours Call +353-1-416-8900
U.S. Fax: 646-607-1907
Fax (outside U.S.): +353-1-481-1716
Sector: Banking and Financial Services

Contacts

Research and Markets
Laura Wood, Senior Manager
press@researchandmarkets.com
For E.S.T Office Hours Call 1-917-300-0470
For U.S./CAN Toll Free Call 1-800-526-8630
For GMT Office Hours Call +353-1-416-8900
U.S. Fax: 646-607-1907
Fax (outside U.S.): +353-1-481-1716
Sector: Banking and Financial Services