CANTON, Mass.--(BUSINESS WIRE)--Today, global fitness leader Reebok announces a breakthrough partnership with JJ Watt. Arguably the hardest training athlete in sports today, Watt is the epitome of the brand’s “Be More Human” fully-integrated marketing campaign – a rally cry for people to push themselves out of their comfort zone to fulfill their human potential. JJ Watt has teamed up with Reebok to inspire and motivate people everywhere to reach their full potential through fitness.
In celebration of his new partnership with Reebok, Watt marked the deal by releasing never-before-seen footage of him achieving a new 5’ 1” personal record in his signature box jump, an incredible achievement for a 6ft 5in, 290lb defensive end. Achieved while wearing Reebok ZPump Fusion footwear, Watt posted the video of this physics-defying leap to signal that he and Reebok will do the seemingly impossible together.
Watt is world-renowned for his accomplishments on the field but, for Reebok, it is his commitment to training off the field that truly sets him apart. From the 5AM workouts Watt completed before classes in high school, right through to his current tough fitness training regime as a professional, JJ attributes all of his success to the hard work he puts in away from the bright lights of competition.
“Most of my life has been spent in a gym, on a field or wherever I could find a space to train,” said Watt. “I don’t train to be the best football player, I train to be the best athlete. Period. My partnership with Reebok is centered around the goal of inspiring people to push themselves harder and farther than they ever have been before to reach their full potential. Fitness is something that should be important to every person on this planet. So join the movement and start training. It’s time to work.”
“For Reebok, JJ perfectly represents what it means to ‘Be More Human’ as he challenges himself to reach the absolute limits of what is possible,” says Chris Waldeck, Vice President, Reebok US. “We saw him fail his first attempt at a 5’ 1” box jump, and we saw him try again until he accomplished it. That simple act - trying, failing, and trying again - locked it in for us. Being a better human isn’t about constantly setting records: it’s about working hard to become the best version of yourself. Not only is JJ the embodiment of that belief, he is an incredibly inspiring athlete who can spread that message further.”
JJ Watt joins a formidable roster of Reebok athletes known for their tough fitness, including gold-medal winning gymnast Aly Raisman, UFC fighters Ronda Rousey, Jon Jones and Anthony Pettis, as well as top CrossFit athletes Rich Froning, Annie Thorisdottir and many more.
Notes to Editors
Footage of JJ Watt 5’ 1” Box Jump video can be seen here: https://www.youtube.com/watch?v=H1KZqEglkaE
Partnership imagery of JJ Watt can be downloaded here: https://www.dropbox.com/sh/waoin0czumh5ygo/AABYsCEfrHw5upOcYYtbzrcqa?dl=0
Reebok International Ltd., headquartered in Canton, MA, USA, is a leading worldwide designer, marketer and distributor of fitness and lifestyle footwear, apparel and equipment. An American-inspired global brand, Reebok is a pioneer in the sporting goods industry with a rich and storied fitness heritage. Reebok develops products, technologies and programming which enable movement and is committed to accompanying people on their journey to fulfill their potential. Reebok connects with the fitness consumer wherever they are and however they choose to stay fit – whether it’s training, running, walking, dance, yoga or aerobics. Reebok Classics leverages the brand’s fitness heritage and represents the roots of the brand in the sports lifestyle market. A subsidiary of the adidas Group, Reebok operates under the multiple divisions of the Reebok brand, Reebok-CCM Hockey and the Sports Licensed Division. Reebok is the exclusive outfitter of CrossFit and the Reebok CrossFit Games, the official title sponsor of the Reebok Spartan Race and exclusive apparel provider for Les Mills.
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