TEL AVIV, Israel & SAN FRANCISCO--(BUSINESS WIRE)--Perion Network Ltd. (NASDAQ: PERI) announced today that Joanna Sammartino Bailey has been appointed as Global Chief Revenue Officer of GrowMobile, Perion’s mobile marketing division. Joanna will lead GrowMobile’s global sales operations and report to Shai Gottesdiener, General Manager of GrowMobile.
Ms. Sammartino Bailey joins GrowMobile with close to two decades of experience in sales, account management and strategy roles at digital marketing and advertising companies. She was most recently EVP Head of Account Strategy for North America at Criteo, a leading performance marketing technology company. At Criteo, Sammartino Bailey was responsible for developing the client success and sales strategy and advertising operations to help grow the company’s US footprint. Prior to Criteo, Sammartino Bailey was Global VP and Head of Client Services, Strategy and Operations at Adaptly, an autonomous marketing platform company. Sammartino Bailey also served as EVP Managing Director, Moxie Interactive/Publicis and SVP, Managing Partner at Beyond Interactive/WPP, where she led and created digital marketing strategies for some of the world’s largest companies, including Nestle, P&G, J&J, Amazon, Samsung, Verizon, Zappos and many more.
“We are very excited for Joanna to join our team,” said Shai Gottesdiener, General Manager of GrowMobile. “Joanna is a seasoned ad tech industry veteran with a proven track record of strong operational, strategic and sales experience. Her background from the agency side to the technology platform side is exactly what we need to help GrowMobile realize its full potential.”
“I am very much looking forward to joining Perion and, in particular, I am excited by the opportunity to develop a world-class global advertising team,” said Sammartino Bailey. “Over my career, I have had the opportunity to work with dozens of leading companies across the digital advertising industry and am confident that this experience, combined with the unique platform that GrowMobile has built will help establish GrowMobile as the platform of choice for mobile advertisers.”
GrowMobile by Perion provides a single dashboard for developers to buy, track, optimize and scale their user acquisition campaigns either on a self-serve or fully-managed basis. GrowMobile currently counts among its clients some of the world’s largest and most successful game developers, brands and companies, including GREE, Zynga, Disney Interactive, Match.com, L'Occitane en Provence and Armani.
About Perion Network Ltd.
Perion powers innovation. Perion is a global performance-based media and Internet company, providing online publishers and app developers advanced technology and a variety of intelligent, data-driven solutions to monetize their application or content and expand their reach to larger audiences, based on our own experience as an app developer. Our leading software monetization platform, Perion Codefuel, empowers digital businesses to optimize installs, analyze data and maximize revenue. Our app promotion platform, GrowMobile, enables developers to make wise decisions on where to spend advertising budgets to produce the highest yield and the most visibility. The Perion team brings decades of experience, operating and investing in digitally-enabled businesses, and we continue to innovate and create value for the app ecosystem. More information about Perion may be found at www.perion.com. Follow Perion on Twitter @perionnetwork and GrowMobile at @growmobile.
Forward Looking Statements
This press release contains historical information and forward-looking statements within the meaning of The Private Securities Litigation Reform Act of 1995 with respect to the business, financial condition and results of operations of Perion. The words "will," "believe," "expect," "intend," "plan," "should" and similar expressions are intended to identify forward-looking statements. Such statements reflect the current views, assumptions and expectations of Perion with respect to future events and are subject to risks and uncertainties. Many factors could cause the actual results, performance or achievements of Perion to be materially different from any future results, performance or achievements that may be expressed or implied by such forward-looking statements, or financial information, including, among others, the failure to realize the anticipated benefits of companies and businesses we acquired and may acquire in the future, risks entailed in integrating the companies and businesses we acquire, including employee retention and customer acceptance; the risk that such transactions will divert management and other resources from the ongoing operations of the business or otherwise disrupt the conduct of those businesses, potential litigation associated with such transactions, and general risks associated with the business of Perion including intense and frequent changes in the markets in which the businesses operate and in general economic and business conditions, loss of key customers, unpredictable sales cycles, competitive pressures, market acceptance of new products, inability to meet efficiency and cost reduction objectives, changes in business strategy and various other factors, whether referenced or not referenced in this press release. Various other risks and uncertainties may affect Perion and its results of operations, as described in reports filed by the Company with the Securities and Exchange Commission from time to time, including its annual report on Form 20-F for the year ended December 31, 2013 and the report on Form 6-K filed with the SEC on April 6, 2015. Perion does not assume any obligation to update these forward-looking statements.
Source: Perion Network Ltd.