BOSTON--(BUSINESS WIRE)--Yottaa, the leading application-centric CDN service for optimizing user experience on web and mobile applications, today announced that it will host a webinar with executives from Fathead on Thursday, April 16, 2015 at 12 p.m. (ET) entitled, “How Fathead Increased Revenue For Its Mobile Presence.”
Retailers know that responsive web design (RWD) is a must-have in the age of the omni-channel consumer. But companies are still struggling to implement RWD for optimal performance and engagement, especially for mobile consumers. This was true for Fathead, the leading brand of officially licensed sports, entertainment, custom graphics and more, as they experienced slow mobile load times following an RWD initiative.
In this webinar, join Jennifer Rademacher, CIO, Fathead and Michael Layne, Director of Internet Marketing, Fathead, as they discuss:
- How companies can implement a successful RWD initiative
- How Fathead developed an RWD strategy in conjunction with an adaptive CDN
- Fathead’s experience implementing and utilizing optimization technology to improve mobile user engagement
- Steps Fathead took to increase revenue-per-visitor and time-to-interact, and reduce page load time and page weight
- How Fathead’s experience with RWD and an adaptive CDN has changed its thinking as it develops a 2nd generation RWD site for 2015
Date: Thursday, April 16, 2015
Time: 12pm ET
Registration: Click here to register
Yottaa provides an adaptive CDN solution delivered as an application-centric cloud automation platform that enables businesses to optimize end user experience in real-time to drive business impact for their online and mobile applications. Yottaa’s patented ContextIntelligence™ architecture allows businesses to manage, optimize and secure end user experience in real time without requiring any infrastructure or application changes. With on-boarding times as low as 10 days using the Yottaa cloud service, customers have seen dramatic improvements across key metrics such as Time to First Byte by 67%, Time to Display by 40%, Average Session Duration by 73% and Conversion Rate by 20%. Visit www.yottaa.com to learn about what Yottaa can do for you to drive business impact for your online and mobile presence.
About Fathead LLC
Fathead LLC is the industry leader of graphics products for large & small spaces – led by authentic, officially licensed sports & entertainment graphics. Fathead gives fans the opportunity to feel passion For Real by bringing their favorite inspiration to life. Based in Detroit, Michigan, Fathead manufactures all products in the USA and Canada for purchase worldwide. Fathead carries thousands of images and maintains over 650 license agreements with leading consumer brands across many industries and professional sports leagues. For more information, visit www.Fathead.com. Connect with us on with us on Facebook, Twitter and Google+. Fathead. FOR REAL. ™