in4mation insights Co-founder, Mark Garratt, Introduces Data Science Topics to 2015 ART Forum

BOSTON--()--in4mation insights, a leading global marketing analytics firm, announced today its co-founder and partner, Mark Garratt, has finalized a program of tutorials that allows a hands-on introduction to data science topics at the highly prestigious AMA 2015 ART (Advanced Research Techniques) Forum, which he is again co-chairing.

The ART Forum is an important industry conference which will be held from June 14th-17th in San Diego, CA. This year the event is entitled Relearning the Fundamentals: Insights and Inference from Thoughtful Analysis.

Mark, along with co-chair Professor Greg Allenby, has put together an extremely robust program with presentations from the very best practitioners and academic thought leaders in the industry. There will be eight core areas covered: Conjoint, Text and Unstructured Data, Marketing Mix, Optimization, Consumer Digital Footprint, Causality, Visualization, and Tracking.

For more information about the conference, listen to this brief, yet informative podcast featuring both Mark and Greg: http://cc.readytalk.com/play?id=gzgw47 or join the conversation at #AMAARTForum on Twitter.

To download the conference brochure, click on this link: https://www.ama.org/events-training/Conferences/Pages/Advanced-Research-Techniques-%28ART%29-Forum.aspx

About in4mation insights

in4mation insights is an internationally recognized firm in the analytics, marketing research and technology field and is known for its cutting-edge, industry-leading practical leadership, advanced technology and its transparency. in4mation insights has the unique capability of integrating internal customer, sales, and panel data with consumer survey data, which allows for completely customized, business-focused and rich insights on an individual to category level.

The firm’s practice leaders each have more than 30 years experience in consumer research, data analytics, modeling and technology to deliver answers related to Marketing Mix Modeling & Optimization, New Product Forecasting, Pricing & Promotion, Consumer & Market Segmentation, Market Structure and Customer Lifetime Value & Churn. The firm has a global footprint and provides custom solutions to a host of Fortune 200 companies in such industries as Consumer Goods, Retail (online and brick & mortar), Restaurants, IT, Telecom, Financial Services, Pharmaceuticals, and Media.

For more information, please visit: www.in4ins.com

Contacts

in4mation insights
Mark Garratt, 781-444-1237, ext. 105
Partner & Co-founder
mgarratt@in4ins.com
or
Stuart Schwartz, 781-444-1237, ext. 161
Managing Director, Client Development
sschwartz@in4ins.com

Contacts

in4mation insights
Mark Garratt, 781-444-1237, ext. 105
Partner & Co-founder
mgarratt@in4ins.com
or
Stuart Schwartz, 781-444-1237, ext. 161
Managing Director, Client Development
sschwartz@in4ins.com