MINNEAPOLIS--(BUSINESS WIRE)--With snacking the new norm for American consumers, Jim Breen, founder and CEO of Live Better Brands and its successful Way Better Snacks brand, has been selected to share his insights on the healthy snacking movement at the 9th Annual American Food Technology & Innovation Summit.
Held in Chicago April 14-15, the annual event brings together more than 200 leaders in food technology, innovation, R&D, branding and marketing to address strategic and operational needs and examine the latest advancements affecting the industry.
Breen, who founded the sprouted snacks brand in 2011, will speak at a plenary session to all event attendees on Wednesday, April 15 at 2:20 p.m. CT. His presentation, titled “The Makings of a Way Better Snack: The Key to Enhanced Nutrition,” will focus on the increased importance of nutrition for today’s CPG brands, particularly in the snacking category. Breen will also share his expertise on the technology and benefits of sprouting.
“I’m honored to speak at the 9th Annual American Food Technology and Innovation Summit, and excited to connect with fellow innovators on what’s next for the industry,” Breen said. “With our sprouting technology and first-of-their-kind chips and crackers, Way Better Snacks has been a leader in the quickly expanding healthy snacking category. As consumers increasingly seek out better-for-you brands, we strive to meet expectations with new, cutting-edge products; I look forward to discussing those innovations with this influential group.”
As a presenter, Breen joins innovators and industry leaders from brands and agencies such as Chobani, Mondelez International, Pepsico, Unilever, Tyson Foods, NASA and the U.S. Environmental Protection Agency.
Breen founded Live Better Brands, LLC and created its successful Way Better Snacks brand. A CPG industry veteran, Jim began his career in sales with Borden in 1989, then Best Foods, before moving to the natural products industry with Celestial Seasonings. From 2000-2010, Jim held the positions of Vice President of Sales and Senior Vice President of Sales with The Hain Celestial Group, the world’s largest natural products manufacturer.
A student of the industry, Jim has been fortunate to work closely with some of the great brand builders in the natural products industry over the past 15 years. Inspired by their success and the difference they made in the world, Jim coupled his personal passion for better food with his extensive experience to create Live Better Brands and launch its innovative Way Better Snacks brand into the market. Way Better Snacks is known for its robust line of all-natural sprouted snacks, including Simply Sprouted Corn Tortilla Chips, Pita-ahh Chips and new Sprouted Barley Crackers.
About Live Better Brands, LLC:
A pioneer in the natural food industry, Live Better Brands produces all-natural snacks under the Way Better Snacks brand. It is guided by a simple premise and steadfast promise: to make delicious snacks that people can feel good about eating and sharing with others. Way Better Snacks achieves this by sourcing high quality ingredients and sprouting as many of them as possible. Today, Way Better Snacks products are currently distributed in more than 20,000 stores in the United States and Canada. For more information visit gowaybetter.com.