Redfin Brings Its Real Estate Brokerage to Cincinnati, Louisville and Salt Lake City

Homebuyers and Sellers in These Cities Can Now Work with Redfin Agents Who are Paid Based on Customer Satisfaction

SEATTLE--()--Redfin (, the customer-first real estate brokerage, today announced the launch of its home-buying and selling services in Cincinnati, Ohio; Louisville, Kentucky; and Salt Lake City, Utah. People in these areas can now search for homes on and the Redfin iOS and Android apps.

“People in Louisville, Salt Lake City and Cincinnati have been hearing about Redfin from their friends and families in existing Redfin markets for years, and we’re excited to now offer our home-buying and selling services to them locally,” said Scott Nagel, president of real estate operations at Redfin. “These cities have always been important places for us to get to, as they help us serve more people in the Rockies, the South and the Midwest.”

Redfin was founded in 2006 with the mission to make the home-buying and selling processes better for consumers, and has steadily expanded from Seattle to more than 60 major U.S. cities. The Redfin model combines its advanced technology with full-service local agents who are paid a salary rather than commission, receive benefits and earn bonuses based on customer satisfaction. All reviews for every Redfin agent are published on their online profiles.

Redfin uses technology to help its agents work more efficiently, which means the company can pass savings on to its clients. To date, Redfin has saved its customers more than $200 million in real estate fees. For buyers, Redfin refunds part of the buyer’s agent commission. For example, someone buying a $300,000 home with a Redfin agent in Cincinnati, Louisville or Salt Lake City would receive a refund of over $1,500 at closing. For sellers, Redfin agents charge a 1.5 percent listing fee rather than the typical 3 percent while providing the complete home-selling service, including pricing and staging advice as well as free professional photography and marketing. Someone selling a $300,000 home with a Redfin agent would save $4,500.

Redfin introduces the following local real estate professionals hired to launch and grow the brokerage in their markets:

  • Trina Walton, Cincinnati, Ohio: Walton is a real estate broker and an attorney. Providing superior customer service has been a constant throughout her career. Walton has lived in Cincinnati for more than 30 years and earned her law degree from the University of Cincinnati. After practicing law for several years, she turned to real estate sales working as a realtor at first RE/MAX Unlimited and then Comey & Shepherd for nearly nine years. When she heard Redfin was on its way to Ohio, she jumped at the opportunity to grow Redfin, which has a business model focused on customer advocacy.
  • Danielle Field, Louisville, Kentucky: Field joins Redfin with nine years of experience as a real estate agent, most recently working for Rector Hayden Realtors and RE/MAX. Field is excited to introduce homebuyers and sellers to Redfin’s one-of-a-kind technology and website, which shows every home for sale in Louisville. Field is extremely detail-oriented, which is a skill she uses to keep her clients informed and comfortable throughout negotiations and closing.
  • Kristopher Furrow, Salt Lake City, Utah: Furrow began his career in real estate in 2001 selling new construction for a builder’s development team. He went on to work in the mortgage business, before returning to real estate in 2007. He most recently was an associate broker at Windermere in Salt Lake City. Furrow has served as Tech Chair for both the Salt Lake Board of REALTORSⓇ Young Professionals Network and for the Utah Council of Residential Specialists and can’t wait to share Redfin tools and technology with people in Salt Lake City.

With the arrival of Redfin comes a host of technology features that benefit both website users and brokerage clients:

  • Instant Tour Scheduling: Ability to instantly schedule a home tour with a Redfin agent with a single click from a browser, iPhone, iPad or Android app.
  • Instant Updates: Smartphone or email notifications when new homes are listed or when prices drop.
  • Redfin Hot Homes: Proprietary algorithm that indicates which homes for sale are likely to sell within two weeks.
  • Redfin Home Value Tool: A more accurate way to find out what your home is worth using self-selected comparable homes for sale in your market.
  • Search by School: Shows all the homes for sale served by a certain school with one easy search.
  • Tour and Offer Insights: Real-time statistics and notes from Redfin agents about thousands of homes and offers.
  • Redfin 3D Walkthrough: High-resolution, interactive views from every angle inside homes listed with a Redfin agent. (coming soon)
  • Redfin Matchmaker: Software that recommends unexpected listings to Redfin clients.
  • Deal Room: A real-time guide through the closing process, including milestones, deadlines and tasks.
  • Redfin Open Book: Reviews of lenders, inspectors and title companies for buyers and handymen, stagers and more with feedback from Redfin agents.

To learn more about these markets and these Redfin agents please visit our blog at We’re hiring! To learn more about working at Redfin and to apply for open positions in Ohio, Kentucky, Utah and other locations, please visit

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About Redfin

Redfin ( is a customer-first real estate brokerage that represents people buying and selling homes. Founded by technologists, Redfin employs a team of experienced, full-service real estate agents who are advocates, not salespeople, earning customer-satisfaction bonuses, not just commissions. features all the broker-listed homes for sale, as well as for-sale-by-owner properties that don’t pay brokers a commission. Redfin also offers online tools, built by its own software engineers, that make the entire process of buying or selling a home easier and more fun. The company serves major markets across the U.S. and has closed nearly $20 billion in home sales. In 2012, Redfin was named one of The DIGITAL 100: World’s Most Valuable Private Tech Companies by Business Insider.


Redfin Journalist Services:
Jon Whitely, 206-588-6863


Redfin Journalist Services:
Jon Whitely, 206-588-6863